Shireen Smith
Intellectual Property Lawyer | Business Advisor | Founder, Azrights
Trademark Specialist • 3x Published Author
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Shireen Smith is an intellectual property lawyer and business advisor specialising in trademarks and brands, and founder of Azrights — an IP law firm helping entrepreneurs and businesses protect, leverage, and build on their intangible assets.
With a Master's degree in Intellectual Property from Queen Mary, University of London and decades of hands-on experience advising SMEs and growing businesses, Shireen combines rigorous legal expertise with a deep understanding of the commercial realities her clients face.
Credentials At A Glance
Founded Azrights, 2005
IP law firm — helping hundreds of business owners with trademarks and commercial legal matters
LLM, Intellectual Property
Queen Mary, University of London
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In-house lawyer at Reuters
5 years; also Coopers & Lybrand and Eversheds
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Published Widely
Society for Computers & Law, Bloomsbury, Informa, Caritas and others
Keynote Speaker
British Library, LSE, legal and entrepreneur conferences
Trained Journalist
Writes extensively on brands, business, and IP
About Shireen
Since founding Azrights in 2005, Shireen has helped hundreds of business owners with trademarks, copyright, contracts, and the full range of IP and commercial legal matters. She is consistently praised for the depth of her expertise and pragmatic, plain-English advice.
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As a long-standing entrepreneur herself, Shireen brings genuine commercial insight alongside legal counsel — helping clients design their business, protect their brand, and avoid costly disputes before they arise. Her approach is responsive, expert, and always focused on the client's desired outcome.
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Shireen works with a carefully selected network of counsel and solicitor consultants, meaning Azrights can handle the full spectrum of IP and commercial matters.
Brand Tuned
Drawing on her experience advising businesses and her own journey building Azrights, Shireen created Brand Tuned — a unique methodology that combines branding strategy and intellectual property to help businesses stand out with names, identities, and brand assets that are legally distinctive and protected from the start.
She hosted the Brand Tuned Podcast for several years and runs an accompanying training programme, helping founders and business owners build brands that are not only compelling but commercially and legally robust.
Books
Brand Tuned
Published in 2022. The first branding guide written by a trademark lawyer — combining IP strategy with brand creation.
Intellectual Property Revolution
Published in 2015. How intellectual property shapes success in the digital economy.
(out of print)
Legally Branded
Published in 2012. The essential guide to IP, law, and branding for growing businesses. Amazon bestseller. A new edition is in progress.
Connect With Shireen
