What is Intellectual Property? A Guide for Start Ups (Part 2 of 2)

What is Intellectual Property? A Guide for Start Ups (Part 2 of 2)

In this second blog post for ambitious start-ups during global entrepreneurship week, I focus on names, copyright and designs, as well as know how. In the first blog post, What is Intellectual Property? A Guide for Start Ups (Part 1 of 2), I looked at patents and trade secrets. There is much a well-informed start-up...Read More »

By Shireen Smith | November 25, 2014
What is Intellectual Property? A Guide for Start Ups (part 1 of 2)

What is Intellectual Property? A Guide for Start Ups (part 1 of 2)

To mark global entrepreneurship week, we are dedicating two blog posts to start-ups that are thinking big. This first one will cover patents and trade secrets and the second will be on trademarks and copyright. A start-up’s intellectual property strategy needs to take account of their budget (usually limited) and business objectives. The single most...Read More »

By Shireen Smith | November 17, 2014
Rebranding: When and why should you consider it?

Rebranding: When and why should you consider it?

This summer we rebranded Azrights by changing our logo, tagline and brand colours. In a separate blog Rebranding: Legal issues you can’t afford to ignore I explained the steps we have taken to protect our new brand. The reasons for rebranding Azrights go back a few years, and stem from the many books I’ve read since founding...Read More »

By Shireen Smith | November 14, 2014
Using Competitors’ Names in Adwords

Using Competitors’ Names in Adwords

In a past blog post, we reported an earlier decision regarding trademark infringement, M&S and Interflora. Here we discuss last week’s Court of Appeal decision to retry the dispute between M&S and Interflora, which means further uncertainty about whether you should bid on competitors’ trademarks when using Adwords. In May 2013, the High Court ruled...Read More »

By Shireen Smith | November 11, 2014
Take control of your website, before you lose it

Take control of your website, before you lose it

Websites are absolutely essential to modern marketing.  Some industries are particularly reliant on them, for example travel and hotel businesses, who face fierce competition when their customers can quickly type a destination into Google to find scores of operators vying for attention.  Still, for anyone starting, or buying a business, the website is almost certainly one...Read More »

By Stefano | November 5, 2014
Rebranding: Legal issues you can’t afford to ignore

Rebranding: Legal issues you can’t afford to ignore

How to protect your brand when you rebrand Our recent brand refresh has involved a new logo, tagline and completely new brand colours. As we had to get new website designs, social media profiles, letterheads, brochure, business cards, newsletter design and more, it might be interesting to explain how we went about protecting our new brand. Having...Read More »

By Shireen Smith | October 20, 2014
Start up

Start up

It can be difficult when you start up to know how to spend your resources. Keeping a tight rein on expenses is essential in the early days, but it’s equally important not to neglect important issues like intellectual property (IP). IP is relevant in a number of different ways, one of these being the name...Read More »

By Shireen Smith | October 14, 2014
Strict sanctions for failing to comply with latest distance selling regulations

Strict sanctions for failing to comply with latest distance selling regulations

If you sell online, then you’ll want to make sure you comply with new rules introduced by the latest consumer regulations. Businesses need to be aware of their impact, so they can update terms and procedures accordingly, and remain compliant, otherwise they face uncertainty, and potentially strict sanctions. In this article we look at some of...Read More »

By Stefano | August 1, 2014
Naming your start-up: tips for lasting success

Naming your start-up: tips for lasting success

The notion that the main consideration when choosing a new brand name is its availability as a .com domain is widespread. What is less well known is that you may not be free to use your chosen domain name if the name would infringe on someone else’s trademark rights. Countless start-ups regularly trip up because...Read More »

By Shireen Smith | July 18, 2014
Ignorance not Bliss – Avoiding liability for infringing pay-per-click advertising activity

Ignorance not Bliss – Avoiding liability for infringing pay-per-click advertising activity

Often, businesses treat intellectual property just as something they need to own and register, without giving enough thought to the risk of infringement. Even where the risk of infringement is considered, business owners don’t often realise that they could be liable for the actions of their contractors or employees, even if they are unaware of them....Read More »

By Stefano | April 16, 2014
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