Trademark Slogans – Swatch Registers ‘One More Thing’ Trademark

Trademark Slogans – Swatch Registers ‘One More Thing’ Trademark

Trademark slogans are important as they help distinguish a brand by emphasising what the business does or aims to do. By adding a tagline to a logo or name it is possible to encapsulate what the brand has become known for. We recently wrote an article about Trademark searches and how to minimize the dangers of...Read More »

By Joshua Jaskiewicz | September 2, 2015
Online Selling And Your Obligations To The Consumer

Online Selling And Your Obligations To The Consumer

Online selling entails certain obligations to the consumer. Online sellers, whether of goods or services, have responsibilities towards the buyer. Being aware of these obligations ensures that you are complying with the law and treating of your sellers fairly. This is becoming an increasingly important area as online selling becomes the norm. We will look at the...Read More »

By Emanuele Scialo | August 28, 2015
Trademark Search – Minimizing The Dangers Of Having Similar Names To Your Competitors

Trademark Search – Minimizing The Dangers Of Having Similar Names To Your Competitors

Trademark search is designed to help minimize the dangers of choosing names for your business, brand, product, or service, which are similar to those of your competitors and which might land you in an expensive intellectual property conflict. For this very reason, we were surprised to hear, then, that LG electronics, the South Korean technology...Read More »

By Joshua Jaskiewicz | August 26, 2015
Copyright Infringement Is Claimed By Hacked Dating Service Ashley Madison

Copyright Infringement Is Claimed By Hacked Dating Service Ashley Madison

Copyright infringement is allegedly the basis on which dating service Ashley Madison is trying to prevent the spreading of its stolen member database. Last week, more than 33 million records of Ashley Madison users, containing information such as names, profile information and even partial credit card information were released online. Although it has not yet been...Read More »

By Antoaneta Rafailova | August 24, 2015
Trademarks In China – How Difficult Is It To Protect Intellectual Property?

Trademarks In China – How Difficult Is It To Protect Intellectual Property?

Trademarks in China are among the many difficult challenges for businesses operating internationally. Chinese intellectual property legislation has been notoriously difficult for Western companies to deal with as we outlined in our previous blog post trade mark registration and brand extension in China Michael Jordan and his sneaker brand is the latest to be caught in the...Read More »

By Joshua Jaskiewicz | August 20, 2015
Naming Strategies – Google’s New Brand Strategy

Naming Strategies – Google’s New Brand Strategy

In terms of naming strategies Google’s recent decision to introduce a holding company, Alphabet, which we wrote about in our blog post, Google vs BMW - Trademark Dispute Over Google's Choice of Alphabet Name?, indicates a move away from the house brand approach to branding. We discussed Google's naming strategy back in 2011 in our blog, Google...Read More »

By Shireen Smith | August 18, 2015
Google vs BMW – Trademark Dispute Over Google’s Choice of Alphabet Name?

Google vs BMW – Trademark Dispute Over Google’s Choice of Alphabet Name?

A Trademark Dispute may be about to erupt over Google's recent choice of name for its new holding company, Alphabet. Not long after our blog post “iWatch Trade Mark – Apple In Multimillion Trade Mark Dispute”, the news about another potential big trade mark dispute indicates how common it is for businesses to trip up...Read More »

By Antoaneta Rafailova | August 13, 2015
Patent Registration – Does It Lead To Greater Innovation?

Patent Registration – Does It Lead To Greater Innovation?

Patent registration is the first form of IP many businesses want to explore when they have an idea for something new. A patent is defined in the dictionary as a sole right to make, use or sell an invention for a set period. The key word here is 'invention' which presumes innovation.. Therefore, patents should lead to the...Read More »

By Our Team | August 10, 2015
Usernames On Social Media – The Power Of Trademarks

Usernames On Social Media – The Power Of Trademarks

If you have trademarked your brand name, it can be disconcerting to find that someone else beat you to it and registered it on a social media site. The latest dispute to erupt on this question involves Instagram where Kalamazoo is objecting to a software company using its name on the platform. Apparently, Kalamazoo’s parent company...Read More »

By Shireen Smith | August 3, 2015
Intellectual Property Reforms Prove Successful – From Zero To Hero

Intellectual Property Reforms Prove Successful – From Zero To Hero

An independent report commissioned by the IPO entitled Evaluation of the Reforms of the Intellectual Property Enterprise Court 2010-2013 was published very recently examining the effect of the recent reforms in the Intellectual Property Enterprise Court (IPEC), the former Patents County Court (PCC). The primary objective of the recent changes were to improve the litigation...Read More »

By Our Team | July 31, 2015
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