Brand Name – 8 Points To Consider Before You Name Your Product Or Service

Brand Name – 8 Points To Consider Before You Name Your Product Or Service

Although household name brands invariably have distinctive visual identities – for example, Coca-Cola’s bottle shape, and Nike’s swoosh – the primary sign through which any brand is identified is its name. It is worth thinking about your name carefully given that it is what you will be using to answer the phone, and to promote...Read More »

By Shireen Smith | March 27, 2015
The Rise Of Artificial Intelligence And Changing Intellectual Property Standards

The Rise Of Artificial Intelligence And Changing Intellectual Property Standards

Two days ago in an interview with the Australian Financial Review, Apple co-founder, Steve Wozniak joined the ever growing list of science and technology billionaires who are concerned about the development of artificial intelligence (AI). In particular there is concern about what role humans will play in the future, once it is possible for AI...Read More »

By Our Team | March 25, 2015
How Privacy Affects Business

How Privacy Affects Business

I was surprised to learn recently that it is no longer possible to find out what keywords searchers type into Google in order to find their way to your website. This is valuable information for website owners and the reason why businesses use an SEO Contract to get help to improve their rankings on Google....Read More »

By Shireen Smith | March 20, 2015
Financial Institutions Run Competition For Startups To Foster Technological Innovation

Financial Institutions Run Competition For Startups To Foster Technological Innovation

Financial institutions run competitions for startups to foster technological innovation. Recently, prominent financial institutions have begun looking to alternative sources for innovative technologies. Three major players in the financial game have sponsored competitions to find and foster digital innovations that could prove integral to their business. The Royal Bank of Scotland, Lloyds and American Express...Read More »

By Our Team | March 17, 2015
How To Protect Your Business Against Inevitable Copying?

How To Protect Your Business Against Inevitable Copying?

Copying is so rife in business that if you have a profitable niche or concept, it would be surprising if competitors didn’t sooner or later try to capture some of your market share. They will borrow freely from other businesses that they believe have identified lucrative market opportunities. If they cross the bounds of acceptable,...Read More »

By Shireen Smith | March 10, 2015
Copyright Holders Displeased Over Digital Single Market Proposal

Copyright Holders Displeased Over Digital Single Market Proposal

The proposed creation of one body of copyright law for the Digital Single Market meets with numerous objections from the film industry. Brussels has proposed the creation of an integrated body of copyright law that would cross national borders. This is an especially contentious issue given that each jurisdiction now has separate laws and separate protections....Read More »

By Our Team | March 6, 2015
Japan And The United States Join The Hague System For Design Registration

Japan And The United States Join The Hague System For Design Registration

Japan and the United States both filed their official instruments at the WIPO headquarters in February 2015 in order to join the Hague System. This increases the number of Hague signatories to 64 nations. The Hague System allows for multiple filing of design applications through a single WIPO application.  The introduction of the United States...Read More »

By Our Team |
Copyright In A Logo, Innocent Smoothies, And Informal Contracts

Copyright In A Logo, Innocent Smoothies, And Informal Contracts

The trouble with disregarding formalities, like legal agreements, is that even minor disagreements have the propensity to escalate into disputes. An imperfect recollection of the terms of a contract is unlikely to escalate if the contentious point is answered when you consult the written agreement. However, where there is no concrete agreement in place, it...Read More »

By Shireen Smith | March 5, 2015
Patent Troll Problems – The Good, The Bad, And The Ugly

Patent Troll Problems – The Good, The Bad, And The Ugly

A recent case, Smartflash LLC v. Apple Inc, which Apple described as a prime example of why the US patent system is flawed, saw the company ordered to pay over $532.9 million in damages. Smartflash LLC, a Texas-based entity, sued Apple in May 2013 on the grounds that Apple had infringed 3 of its patents...Read More »

By Shireen Smith | February 27, 2015
International Business & Globalisation Of IP

International Business & Globalisation Of IP

Nowadays many businesses are global from day one. Even though you may just operate out of a bedroom in your home, when you sell online, you are potentially doing business in every country worldwide. That’s because the Internet is borderless. In contrast, IP laws are territorial. This means your rights only cover the country in...Read More »

By Shireen Smith | February 10, 2015
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