It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. I wanted to explore this to find out what people attribute this low success rate to, and to compile Read More »

By Shireen SmithMay 10, 2022
Thirteen Reasons Why Businesses Fail

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process.  As a trademark lawyer, I began to ask myself why?. I had written books to explain the central role of IP in branding, Legally Branded and Intellectual Read More »

By Shireen SmithMay 3, 2022
Should Lawyers Offer A Brand Creation Service?

Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ One person who clearly didn’t understand this was Mr Gu who set up a Chinese takeaway in Barrow-in-Furness in 2009 using the name China Tang. Read More »

By Shireen SmithMarch 23, 2022
The Role of Brand Names in Business

Lawyers are a profession that are increasingly challenged to identify their distinctive skills and talents, and the capabilities they possess that cannot be readily replaced by advanced systems or by less costly workers supported by technology or standard processes. Although professionals like doctors, lawyers, teachers, accountants, tax advisers, management consultants, architects, journalists, and the clergy Read More »

By Shireen SmithMarch 18, 2022
How to Move Beyond Your Job Role To Trusted Adviser

If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success. In my case, I wish my podcast had more than 10,000 downloads, but there again when I set it up two years ago on 6 May I was primarily aiming Read More »

By Shireen SmithMarch 10, 2022
Business Planning – Becoming a Company of One

Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. The assets Jenni Romaniuk identified as being the most likely to be both unique to a brand and famous were characters, logos and fonts. Read More »

By Shireen SmithNovember 30, 2021
Protecting Brand Identifiers – What We Can Learn from Jenni Romaniuk

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