Internet Rules – Changes The Rules of Branding

Internet Rules – Changes The Rules of Branding

The internet has changed the rules for many industries. In my books Legally Branded and Intellectual Property Revolution, I explained how the internet impacts the intellectual property industry. Here is how I see it changing the branding industry, at least as regards the branding of service-based businesses.   Branding Industry Approach The branding industry has…Read more »

By Shireen Smith | October 18, 2019
Intellectual Property Rights – Frightening?

Intellectual Property Rights – Frightening?

I was speaking to a designer recently who said that people find IP rights very frightening. That intrigued me. Why fear IP? Is it that you fear what you don’t understand? Is it that IP is a nuisance perhaps? Whatever the reasons for this designer’s comment the reality is that IP is part and parcel…Read more »

By Shireen Smith | October 11, 2019
Copyright Infringement and Copyright Disputes

Copyright Infringement and Copyright Disputes

The most common copyright dispute we see involves an image used on a website which the website owner does not own or have permission to use. The reason this happens is that either a web designer has grabbed an image from the internet and used it in the site design, or someone within the business…Read more »

By Shireen Smith | October 4, 2019
Brand Name Dispute

Brand Name Dispute

Brand name disputes occur all too frequently because the trademark registers are increasingly cluttered and it can be difficult to find available names. You may be found using a name for one purpose, but as soon as you use it for another purpose you could actually be facing a brand name dispute. When you use…Read more »

By Shireen Smith | September 27, 2019
How Adobe’s Company Culture Drives Continuous Success

How Adobe’s Company Culture Drives Continuous Success

The fast pace of change can make it challenging to maintain a sustainable, and profitable business. So it helps to look at how others are managing to succeed. In my blog this week I look for clues at Adobe, one of the world’s top brands. Adobe was founded almost 40 years ago and has established…Read more »

By Shireen Smith | September 20, 2019
Visual Identity Design – Social Media

Visual Identity Design – Social Media

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. I totally get that the logo must be used in a consistent way (because, for example, you’d risk losing your trade mark if the logo you’re actually using is different to the one you’ve registered). But why post…Read more »

By Shireen Smith | September 13, 2019
Business Development: What Business Are You Really In?

Business Development: What Business Are You Really In?

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Asking yourself the question ‘what business am I really in’ is well worth doing periodically – the answer might just help you to discover hidden opportunities or an angle for business development that you otherwise wouldn’t have considered.…Read more »

By Shireen Smith | September 6, 2019
Brand Management – What It Means For Your Business

Brand Management – What It Means For Your Business

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about a lot more than a logo and visual identity. As mentioned in my post on Branding Strategy last week a…Read more »

By Shireen Smith | September 1, 2019
What is a Brand? Essential Reading For Every Business

What is a Brand? Essential Reading For Every Business

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Brand is one of those terms that is bandied around quite a lot so that there is a lot of confusion among business owners about what really matters to their bottom line. In my next post I will…Read more »

By Shireen Smith | August 25, 2019
The Knowledge Economy – The More You Learn The More You Earn

The Knowledge Economy – The More You Learn The More You Earn

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. The more you learn the more you earn, is a quote I read somewhere recently which struck me because it’s so apt for the new digital economy we are moving towards. I’ve learnt so much from books over…Read more »

By Shireen Smith | August 18, 2019
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