How To Start a Podcast For Your Business
Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough to consume content during times that would otherwise go to waste. If you want to…Read more »
Should You Develop Your Personal Brand?
We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you deal with that? Business branding is about creating a comprehensive message for your company and product or…Read more »
How to Add Value To Your Business Using the Right Brand and IP Strategy
It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to questions such as How much income is it generating? What is the pattern of income production?…Read more »
How to Design Your Brand
The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give business the best outcome either from a branding perspective or from an IP one. The separation between the worlds of…Read more »
How to Develop a Brand Strategy in the Face of this Corona Virus
Business has changed radically since Milton Freidman wrote in Capitalism and Freedom (1962) that there is “one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits” The changes in our digital environment - increased globalisation, new technologies, and radical socio-political shifts - mean…Read more »
Why It’s Vital To Learn How To Copy Safely in the 21st Century
EasyJet was embarrassed recently when it came to light that a video by Mr Bellow its chief operating officer copied significantly from a speech made by Taoiseach’s Leo Varadkar to mark St Patrick’s day. The YouTube video comparing the footage of both men demonstrates just how blatant the copying was. This brought to mind a…Read more »
Brands Staying Relevant at a Time of Deep Crisis
Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are now living in. The last thing anyone would want is for a brand to talk…Read more »
Coronavirus – What Might the Coronavirus Situation Look Like in UK by June
Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on the wall that the UK could be in lockdown like Italy by the…Read more »
How Anglian Water Became the UK’s Best Place to Work
It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well, but they also have a big budget to enable them to invest in their people. Most companies can…Read more »
HUGO BOSS vs BOSS BREWING
Hugo Boss created quite a storm with its latest trademark challenge. Apparently the designers, sent a cease-and-desist letter to a multi-award winning Welsh brewery based in Swansea, Boss Brewing, When a big brand enforces its trademark rights against a small entity, it inevitably risks being branded a bully so situations need to be handled delicately to…Read more »