The Third Costly Mistake People Make When Branding or Rebranding
The third costly mistake people make is Not having a clear brand strategy before getting a visual brand identity Wally Olins, a thought leader in brands and branding says: ‘A brand is simply an organisation, or a product, or a service with a personality … Branding can encapsulate both big and important and apparently superficial…Read more »
The Second Costly Mistake People Make When Branding or Rebranding
The Second Costly Mistake people make is to assume “brand” means a logo or other visual design. Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getting a logo and other visual designs, assuming this is what’s involved to…Read more »
The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business
Eureka! You have hit on an idea that you believe is a spectacular business idea. Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know what they have been missing. Or maybe you have come up with a winning…Read more »
Trade Mark Use – When May You Legitimately Use Someone Else’s Trade Mark?
To discuss trade mark use let’s start by taking a couple of steps back to understand a bit more about trade marks. Trade marks are the way to protect your ‘brand”. This word is overused to mean almost whatever a writer wants it to mean, but for current purposes suffice to say “brand” originates from…Read more »
Are You Looking to Brand or Rebrand Your Business?
If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make. That’s because society hasn’t yet caught up with the huge changes the internet has caused. The way you go about rebranding needs rethinking, yet most…Read more »
What Does It Mean When You Trademark A Name?
Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to entry against competitors, so names are also important barriers to entry provided they are well chosen. Not…Read more »
Licensing or Franchising To Take Your Business to the Next Level
Licensing and franchising are effective ways to take your business to the next level. Businesses in the UK that are thinking about whether to franchise their business have the option to use a simpler, cheaper approach to achieve the same ends, namely licensing. What are the considerations when choosing between the two options? Both options…Read more »
Building a Business on Solid IP Foundation Using Process
IP is quite straightforward when you understand the fundamentals. Get them right in your business and you can build the business on solid foundations long term. I suggest you start by reviewing what intellectual property means because it really helps to see the big picture. When you’re not familiar with intellectual property terminology, you don’t know whether it’s…Read more »
Image Rights. Do They Prevent You Using a Celebrity’s Image?
In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and watches. Indeed the John Lewis Christmas advert is a television advertising campaign which is released in the build-up to Christmas.…Read more »
Design Your Business Brand
As Steve Jobs noted, design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. Designing your business brand, methodology or process is therefore about a lot more than getting a visual identity for it. So, learn to leave Visual Identity…Read more »