Top 3 Most Common Naming Mistakes

Top 3 Most Common Naming Mistakes

Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a specialist branding agency to help them to choose a name, than guidance for people looking to make a better…Read more »

By Shireen Smith | July 3, 2020
Why Trademark? Essential Thinking Inspired by The Road Less Stupid

Why Trademark? Essential Thinking Inspired by The Road Less Stupid

In the book, "The Road Less Stupid: Advice from the Chairman of the Board" Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themselves problems due to their “excessive optimism and emotional belief in magic pills, secret formulas, and financial tooth fairies.…Read more »

By Shireen Smith | June 26, 2020
How to Decide on a Niche to Focus on in Your Business

How to Decide on a Niche to Focus on in Your Business

In my podcast Brand Tuned, Successful Brand, Successful Business, Ronnie Fox discussed how focusing on the right niche led to success in his long and illustrious career. He mentioned that he decided to specialise in a relatively narrow field of employment law when he started his own law firm, doing “golden handshake” work. In those…Read more »

By Shireen Smith | June 19, 2020
How Brands Grow – A book by Byron Sharp

How Brands Grow – A book by Byron Sharp

Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to create one. Having joined BNI soon after starting my business in 2006 I kept hearing the designer in the chapter…Read more »

By Shireen Smith | June 12, 2020
How Not to Brand Your Business in the 21st century

How Not to Brand Your Business in the 21st century

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet has spawned. Society as a whole is being transformed radically, especially in the wake of the Coronavirus. And…Read more »

By Shireen Smith | June 5, 2020
Understanding Customer Needs – What Business Are You Really In?

Understanding Customer Needs – What Business Are You Really In?

Understanding customer needs is at the heart of business success. During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with new ideas who want to make sure they address the intellectual property dimension appropriately. Thinking bigger, specifically considering what business…Read more »

By Shireen Smith | May 29, 2020
How To Start a Podcast For Your Business

How To Start a Podcast For Your Business

Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough to consume content during times that would otherwise go to waste. If you want to…Read more »

By Shireen Smith | May 22, 2020
Should You Develop Your Personal Brand?

Should You Develop Your Personal Brand?

We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you deal with that? Business branding is about creating a comprehensive message for your company and product or…Read more »

By Shireen Smith | May 8, 2020
How to Add Value To Your Business Using the Right Brand and IP Strategy

How to Add Value To Your Business Using the Right Brand and IP Strategy

It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to questions such as How much income is it generating? What is the pattern of income production?…Read more »

By Shireen Smith | April 26, 2020
How to Design Your Brand

How to Design Your Brand

The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give business the best outcome either from a branding perspective or from an IP one. The separation between the worlds of…Read more »

By Shireen Smith | April 17, 2020
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