Introducing Brand Tuned To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. The importance of IP should never be underestimated when it comes Read More »

By Shireen SmithJuly 27, 2021
Intellectual Property – The Key To A Successful Brand

World IP day is on April 26. Every year the IP industry, led by the World Intellectual Property Office (WIPO) celebrates the day by raising awareness of the vital role IP rights in innovation and creativity. World IP Day 2021 shines a light on the critical role of SMEs in the economy and how they Read More »

By Shireen SmithApril 23, 2021
World IP Day 2021 – Focus on IP and SMEs

One of the most serious problems with IP is that there are so many myths, and so much misinformation around it. The subject is not easy for people to understand, therefore, because they will be fed wrong information, sometimes even by the very people they engage to help them with their branding. That’s because the Read More »

By Shireen SmithFebruary 12, 2021
8 IP Myths and Misinformation Entrepreneurs Need to Note

There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tranquillity, are more life-enhancing than interesting ones. Professor Byron Sharp of Ehrenberg Bass Institute for Marketing Science  has produced some ground-breaking evidence-based research that is detailed Read More »

By Shireen SmithFebruary 7, 2021
Brand Strategy -Post Byron Sharp

In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand. There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to remove intellectual property from the title of something I was creating because he thought Read More »

By Shireen SmithJanuary 29, 2021
Does Intellectual Property (IP) Need a Rebrand?

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