Visual Identity Design – Social Media

Visual Identity Design – Social Media

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. I totally get that the logo must be used in a consistent way (because, for example, you’d risk losing your trade mark if the logo you’re actually using is different to the one you’ve registered). But why post…Read more »

By Shireen Smith | September 13, 2019
Business Development: What Business Are You Really In?

Business Development: What Business Are You Really In?

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Asking yourself the question ‘what business am I really in’ is well worth doing periodically – the answer might just help you to discover hidden opportunities or an angle for business development that you otherwise wouldn’t have considered.…Read more »

By Shireen Smith | September 6, 2019
Brand Management – What It Means For Your Business

Brand Management – What It Means For Your Business

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about a lot more than a logo and visual identity. As mentioned in my post on Branding Strategy last week a…Read more »

By Shireen Smith | September 1, 2019
What is a Brand? Essential Reading For Every Business

What is a Brand? Essential Reading For Every Business

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Brand is one of those terms that is bandied around quite a lot so that there is a lot of confusion among business owners about what really matters to their bottom line. In my next post I will…Read more »

By Shireen Smith | August 25, 2019
The Knowledge Economy – The More You Learn The More You Earn

The Knowledge Economy – The More You Learn The More You Earn

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. The more you learn the more you earn, is a quote I read somewhere recently which struck me because it’s so apt for the new digital economy we are moving towards. I’ve learnt so much from books over…Read more »

By Shireen Smith | August 18, 2019
Knowledge Economy – The New Paradigm

Knowledge Economy – The New Paradigm

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. As we transition from an industrial economy to an information, knowledge based one, there is a boom in entrepreneurship. More and more service based ventures are sprouting up. These invariably offer knowledge based consultancy products and services, drawing…Read more »

By Shireen Smith | August 11, 2019
Deregulation And The Legal Industry – Exciting Upcoming Changes

Deregulation And The Legal Industry – Exciting Upcoming Changes

Although “deregulation” of the legal industry in the UK was initiated by the Legal Services Act 2007 the new laws didn’t come into effect until 2011, and far from the “big bang” that was anticipated it was a damp squid. There was an air of anticipation around Alternative Business Structures which were the new vehicle…Read more »

By Shireen Smith | August 4, 2019
Starting Your Own Business  – Learn From My Story Setting Up A Law Practice

Starting Your Own Business  – Learn From My Story Setting Up A Law Practice

If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel. When I started my law firm back in 2004 I really didn’t have a clue about how to run a business let alone a law firm. So, I did what I usually do when I want to learn…Read more »

By Shireen Smith | July 28, 2019
Digital Products – Why Relying on Customers to Tell You What They Want Won’t Work

Digital Products – Why Relying on Customers to Tell You What They Want Won’t Work

If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel. What’s the big deal with digital products? Why are so many people creating online products to sell? What are digital products anyway, and how do you create a digital product that sells? Digital products are intangible assets, meaning they…Read more »

By Shireen Smith | July 21, 2019
Digital Courses – What You Need To Know Before You Start Creating Yours

Digital Courses – What You Need To Know Before You Start Creating Yours

If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel. I was surprised to hear a while back that only a minority of students who buy online courses actually open and use them let alone finish them. That was from a respected thought leader who sells many online…Read more »

By Shireen Smith | July 14, 2019
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