Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. For example, it’s not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand architecture, such as after a merger, as well as to know how the various IP rights protect key aspects of Read More »

By Shireen SmithFebruary 2, 2023
Do You Know The Best Way to Protect Your Intellectual Property?

As AI platforms like Midjourney, or Dall-E2 are widely adopted the question that is increasingly being asked is about the copyright position. It’s possible to create striking artistic images, music, poems and the like using Artificial Intelligence (AI) platforms so people naturally wonder who owns the rights in the output? What are the risks of using the output Read More »

By Shireen SmithAugust 11, 2022
What is the Copyright Status of AI Generated Works?

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited from Match Group’s reputation and investment in its brand and was riding on Match Group’s coattails for undeserved gain. The Read More »

By Shireen SmithJune 15, 2022
How to Decide If A Name Is Too Risky For Your Business

Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. It frustrates me that people turn to me when they’re copied, assuming this is the kind of work I’m engaged in doing, when they’ve never consulted me Read More »

By Shireen SmithJune 7, 2022
Central Role of IP and Marketing in Business Design

It’s well known that the failure rate of small businesses is extremely high. rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. I wanted to explore this to find out what people attribute this low success rate to, and to compile Read More »

By Shireen SmithMay 10, 2022
Thirteen Reasons Why Businesses Fail

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process.  As a trademark lawyer, I began to ask myself why?. I had written books to explain the central role of IP in branding, Legally Branded and Intellectual Read More »

By Shireen SmithMay 3, 2022
Should Lawyers Offer A Brand Creation Service?

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