Why It’s Vital To Learn How To Copy Safely in the 21st Century

Why It’s Vital To Learn How To Copy Safely in the 21st Century

EasyJet was embarrassed recently when it came to light that a video by Mr Bellow its chief operating officer copied significantly from a speech made by Taoiseach’s Leo Varadkar to mark St Patrick’s day.  The YouTube video comparing the footage of both men demonstrates just how blatant the copying was. This brought to mind a…Read more »

By Shireen Smith | April 3, 2020
Brands Staying Relevant at a Time of Deep Crisis

Brands Staying Relevant at a Time of Deep Crisis

Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are now living in. The last thing anyone would want is for a brand to talk…Read more »

By Shireen Smith | March 27, 2020
Coronavirus – What Might the Coronavirus Situation Look Like in UK by June

Coronavirus – What Might the Coronavirus Situation Look Like in UK by June

Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on the wall that the UK could be in lockdown like Italy by the…Read more »

By Shireen Smith | March 20, 2020
How Anglian Water Became the UK’s Best Place to Work

How Anglian Water Became the UK’s Best Place to Work

It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well, but they also have a big budget to enable them to invest in their people. Most companies can…Read more »

By Shireen Smith | March 13, 2020
HUGO BOSS vs BOSS BREWING

HUGO BOSS vs BOSS BREWING

Hugo Boss created quite a storm with its latest trademark challenge. Apparently the designers, sent a cease-and-desist letter to a multi-award winning Welsh brewery based in Swansea, Boss Brewing, When a big brand enforces its trademark rights against a small entity, it inevitably risks being branded a bully so situations need to be handled delicately to…Read more »

By Shireen Smith | March 8, 2020
Exciting News at Azrights

Exciting News at Azrights

For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new entities, to work in new ways, and use new technologies. They do away with the overhead costs that are unnecessary for 95% of…Read more »

By Shireen Smith | February 27, 2020
Why You Need to Protect a Name and Other Intangible Assets Immediately

Why You Need to Protect a Name and Other Intangible Assets Immediately

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open. Your market share could be stolen by a competitor if they use the same name and…Read more »

By Shireen Smith | February 21, 2020
What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything During branding, designs will be created for your brand, including your logo. You should not enter into agreements to have designs or websites or software built to launch your idea without first considering what the…Read more »

By Shireen Smith | February 14, 2020
Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything The name is a key part of your brand identity. It’s possibly the most important decision you will ever make. It has the potential to make or break your business. Don’t entrust this work to…Read more »

By Shireen Smith | February 9, 2020
Tips to Choosing a Name That is Ownable and Enables You to Stand Out

Tips to Choosing a Name That is Ownable and Enables You to Stand Out

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets you potentially create when turning your idea into commercial form. It’s how your brand…Read more »

By Shireen Smith | January 31, 2020
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