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Insights from Amazon's UK Legal Battle

Reuters reports that Amazon has lost its appeal in a case involving the ‘targeting’ of UK shoppers.

In deciding that Amazon was targeting UK shoppers, the UK Supreme Court ruled that Amazon was infringing the trademark rights of...

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Trademarking Music

Actions like trademarking a colour or piece of music are not for every type of business.

They’re difficult to achieve. You can’t just apply to register them like you do with a name or logo. Instead, you need to first become...

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The Strategic Power of Color in Branding: Lessons from Monzo's Experience

Monzo’s ‘hot coral’ coloured bankcards are so strikingly different in the staid world of banking, that I’m sure they get some customers purely because of their cards!

It can be very...

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The Biggest Money Maker?

Robert Kiyosaki of Rich Dad, Poor Dad fame explains in this short 1.23 minute video that his biggest money maker is intellectual property.

A book that he writes requires zero investment. He sells the manuscript to a publisher and gets...

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Understanding Intellectual Property

To better understand IP rights consider that they’re separate to physical objects.

Intellectual property rights are copyright, trademarks, patents, designs and confidential information or trade secrets. They protect creations, such as...

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Should The UK Be More Like The USA?

Some people were concerned to learn from my article An Expensive Lesson in Trademark Law that trademark registrations can be cancelled. It made for a sense of insecurity because what if their own registrations rest on shaky foundations?

A system...

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Why Is Intellectual Property Important In Marketing?

To understand why intellectual property is important in marketing consider that marketing is about helping ideas to stand out and spread.

Its objective is to attract an audience to a company’s products or services. They should perceive value...

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An Expensive Lesson in Trademark Law

There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla. 

Mr Ali trademarked the name ‘Tesla Chicken & Pizza’ in 2020. So in 2021 the IPO...

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Building A Business For Your Future

It’s so important to have a business that enables us to live the life we want. Otherwise, we risk living someone else’s dream as Vanessa Lau recounts in this video. She built a 7-figure business as an influencer and quit because...

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Shaping Brand Identity: Lessons from Valentine's Day

Chocolate is a popular gift on Valentine’s day.

Did you know Cadburys was the first company to package “eating chocolates” as Valentine’s day gifts in the 1860s?

It missed the opportunity to manage competition by applying...

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A Trademark Mistake I Myself Made

Today, I’ll let you in on a mistake I made early on in my business. It highlights an overlooked aspect of trademarks to be aware of.

When I started my law firm I hadn’t worked in private practice since qualifying as a solicitor. The...

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Don't Miss Out On Securing Your Name.com

The way to secure the .com of a name you’re choosing, is to have a good process. 

You want to keep a record of names you consider and shortlist. Otherwise, you'll get frustrated with the whole exercise.

Ensure a .com of a name that was...

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