What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything During branding, designs will be created for your brand, including your logo. You should not enter into agreements to have designs or websites or software built to launch your idea without first considering what the…Read more »

By Shireen Smith | February 14, 2020
Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything The name is a key part of your brand identity. It’s possibly the most important decision you will ever make. It has the potential to make or break your business. Don’t entrust this work to…Read more »

By Shireen Smith | February 9, 2020
Tips to Choosing a Name That is Ownable and Enables You to Stand Out

Tips to Choosing a Name That is Ownable and Enables You to Stand Out

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets you potentially create when turning your idea into commercial form. It’s how your brand…Read more »

By Shireen Smith | January 31, 2020
The Third Costly Mistake People Make When Branding or Rebranding

The Third Costly Mistake People Make When Branding or Rebranding

The third costly mistake people make is Not having a clear brand strategy before getting a visual brand identity Wally Olins, a thought leader in brands and branding says: ‘A brand is simply an organisation, or a product, or a service with a personality … Branding can encapsulate both big and important and apparently superficial…Read more »

By Shireen Smith | January 24, 2020
The Second Costly Mistake People Make When Branding or Rebranding

The Second Costly Mistake People Make When Branding or Rebranding

The Second Costly Mistake people make is to assume “brand” means a logo or other visual design. Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getting a logo and other visual designs, assuming this is what’s involved to…Read more »

By Shireen Smith | January 18, 2020
The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business

The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business

Eureka! You have hit on an idea that you believe is a spectacular business idea. Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know what they have been missing. Or maybe you have come up with a winning…Read more »

By Shireen Smith | January 12, 2020
Trade Mark Use – When May You Legitimately Use Someone Else’s Trade Mark?

Trade Mark Use – When May You Legitimately Use Someone Else’s Trade Mark?

To discuss trade mark use let’s start by taking a couple of steps back to understand a bit more about trade marks. Trade marks are the way to protect your ‘brand”. This word is overused to mean almost whatever a writer wants it to mean, but for current purposes suffice to say “brand” originates from…Read more »

By Shireen Smith | January 5, 2020
Are You Looking to Brand or Rebrand Your Business?

Are You Looking to Brand or Rebrand Your Business?

If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make. That’s because society hasn’t yet caught up with the huge changes the internet has caused. The way you go about rebranding needs rethinking, yet most…Read more »

By Shireen Smith | December 13, 2019
What Does It Mean When You Trademark A Name?

What Does It Mean When You Trademark A Name?

Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to entry against competitors, so names are also important barriers to entry provided they are well chosen. Not…Read more »

By Shireen Smith | December 6, 2019
Licensing or Franchising To Take Your Business to the Next Level

Licensing or Franchising To Take Your Business to the Next Level

Licensing and franchising are effective ways to take your business to the next level. Businesses in the UK that are thinking about whether to franchise their business have the option to use a simpler, cheaper approach to achieve the same ends, namely licensing. What are the considerations when choosing between the two options? Both options…Read more »

By Shireen Smith | November 29, 2019
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