How to Establish Your Brand

How to Establish Your Brand

When starting a business, you need to think about how to establish your brand. Your brand is what drives your business, a set of promises and assurances that customers should think of when they see or hear your name. It is your unique identity that resonates with your target audience and differentiates you from your…Read more »

By Shireen Smith | March 22, 2019
5 Crucial Points About Trademarks Everyone Should Consider

5 Crucial Points About Trademarks Everyone Should Consider

There are 5 crucial points to know about trademarks that might change your entire approach to branding and trademark registration. I’ll start by answering the question what is a trademark.     What is a Trademark? Trademarks are signs used in business to identify products and services in the market place. Customers can find you…Read more »

By Shireen Smith | March 14, 2019
3 Facts About Copyright Everyone Should Know

3 Facts About Copyright Everyone Should Know

Whether you’re starting out in business, or creating new products and services for your existing business, you’ll want to make sure you’re doing things right, that your actions will set you up for success. Unless you’re purely testing the market in a way where none of what you create needs to endure or be relied…Read more »

By Shireen Smith | March 6, 2019
Is a Brand Intellectual Property? Definition of Brand and Intellectual Property

Is a Brand Intellectual Property? Definition of Brand and Intellectual Property

People often ask the question, what is a brand, or what is intellectual property, and is a brand intellectual property. Before I answer that question let’s look at what the terms mean. A good starting point to understanding what brand and branding mean is to note the word’s origins. It started as a term to…Read more »

By Shireen Smith | March 1, 2019
Zumba: Anatomy Of A Successful Brand

Zumba: Anatomy Of A Successful Brand

Zumba is a dance fitness program that has taken the world by storm. It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the biggest branded fitness programs in the world. However, Zumba does not stop at classes. …Read more »

By Shireen Smith | February 22, 2019
When Nothing Works Anymore – How Do You Get Cut Through?  

When Nothing Works Anymore – How Do You Get Cut Through?  

In a world where there is more and more noise, it can be difficult to be heard. Many of us feel that despite producing awesome content, we’re just not getting through to anyone. To capture anyone’s attention requires more than good content. This is a topic I’ve decided to research and study closely so in…Read more »

By Shireen Smith | February 14, 2019
The Business Case For Remote Working

The Business Case For Remote Working

The decision to change the Azrights business model and just retain a meeting room wasn’t one I took lightly. With distant memories of Yahoo’s Marissa Mayer putting an end to remote working at the company back in 2013 I was unsure what the latest thinking on remote working was when I took the plunge in…Read more »

By Shireen Smith | February 7, 2019
Licensing And Franchising – Why the Difference Between The Two Matters

Licensing And Franchising – Why the Difference Between The Two Matters

People often assume that the difference between these two terms matters little, yet if you get it wrong you could be exposing your business to hefty fines in some jurisdictions. Before explaining this let’s just briefly consider what the two terms mean.   Franchising Franchising is a way to scale a business once it is…Read more »

By Shireen Smith | February 1, 2019
Logo Design Protection Using Trademark, Design and Copyright

Logo Design Protection Using Trademark, Design and Copyright

Using Trademark, Design and Copyright are all ways to protect logos. The subject isn’t well understood, yet it’s worth paying attention to this to protect your business. To understand the available legal protections for logos let’s first look at examples of the different types of logo that you may want to protect.  There are 3…Read more »

By Shireen Smith | January 26, 2019
Branding Basics – What We Can Learn From Oscar Wilde’s ‘The Importance of Being Earnest’

Branding Basics – What We Can Learn From Oscar Wilde’s ‘The Importance of Being Earnest’

The literature classics have become classics because although they were written many years ago, they impart a timeless wisdom that remains relevant even in today’s society.  So there are lessons we can take away from them. Let’s look at Wilde’s ‘The Importance of Being Earnest’ for some branding lessons. First Impressions Wilde has this to…Read more »

By Shireen Smith | January 18, 2019
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