Doing business online means competing with billions of other web pages for users’ attention. Standing out from the crowd is crucial, so is important to have in place an effective online branding strategy.
- It is important that you ‘own’ your brand. Make sure you secure trademark protection for brand names, logos, and taglines
- You should also take action to be vigilant and enforce your rights where necessary. Our trade mark watch service brand protection service can help you to respond promptly to applications for registration which threaten the distinctiveness of your own marks.
- It is important to take action against acts of trademark infringement and passing off by your competitors.
- Reputation monitoring and responding to online defamation is crucial. Bad publicity quickly do lasting damage to your reputation.