Promoting Your Brand

Promoting Your Brand

In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand. The world has changed, and nowadays the personal brand must be part and parcel of the promotional mix. Even if it’s your…Read more »

By Shireen Smith | August 7, 2020
Building a Business to Exit

Building a Business to Exit

People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years. This is rarely thought through in detail as there is a dearth of information in startup books about what the end of…Read more »

By Shireen Smith | July 31, 2020
Licensing Agreements

Licensing Agreements

If there is any type of agreement that should not be grabbed online and used it’s a licensing agreement. A while back I came across someone who had used an agreement that was appropriate to another country, and in that agreement he had effectively given away all his rights to exploit his intellectual property because…Read more »

By Shireen Smith | July 19, 2020
How to Promote Your Business on Social Media – My Trials and Tribulations

How to Promote Your Business on Social Media – My Trials and Tribulations

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas. In the process, I have come up with a framework that moves the needle for business owners. It’s a product called Brand Tuned, which…Read more »

By Shireen Smith | July 10, 2020
Top 3 Most Common Naming Mistakes

Top 3 Most Common Naming Mistakes

Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a specialist branding agency to help them to choose a name, than guidance for people looking to make a better…Read more »

By Shireen Smith | July 3, 2020
Why Trademark? Essential Thinking Inspired by The Road Less Stupid

Why Trademark? Essential Thinking Inspired by The Road Less Stupid

In the book, "The Road Less Stupid: Advice from the Chairman of the Board" Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themselves problems due to their “excessive optimism and emotional belief in magic pills, secret formulas, and financial tooth fairies.…Read more »

By Shireen Smith | June 26, 2020
How to Decide on a Niche to Focus on in Your Business

How to Decide on a Niche to Focus on in Your Business

In my podcast Brand Tuned, Successful Brand, Successful Business, Ronnie Fox discussed how focusing on the right niche led to success in his long and illustrious career. He mentioned that he decided to specialise in a relatively narrow field of employment law when he started his own law firm, doing “golden handshake” work. In those…Read more »

By Shireen Smith | June 19, 2020
How Brands Grow – A book by Byron Sharp

How Brands Grow – A book by Byron Sharp

Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to create one. Having joined BNI soon after starting my business in 2006 I kept hearing the designer in the chapter…Read more »

By Shireen Smith | June 12, 2020
How Not to Brand Your Business in the 21st century

How Not to Brand Your Business in the 21st century

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet has spawned. Society as a whole is being transformed radically, especially in the wake of the Coronavirus. And…Read more »

By Shireen Smith | June 5, 2020
Understanding Customer Needs – What Business Are You Really In?

Understanding Customer Needs – What Business Are You Really In?

Understanding customer needs is at the heart of business success. During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with new ideas who want to make sure they address the intellectual property dimension appropriately. Thinking bigger, specifically considering what business…Read more »

By Shireen Smith | May 29, 2020
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