Every Successful Business Starts With Successful Branding

Every Successful Business Starts With Successful Branding

Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get People Lining Up To Do Business With You, to join her in a recent podcast. From…Read more »

By Shireen Smith | October 17, 2020
How to Get What You Want and Need Out of Branding

How to Get What You Want and Need Out of Branding

Before choosing someone to work with on your brand, it’s important to be clear what you want from brand and branding. If you believe a brand is essentially a logo, then visual design will be all you want and expect from branding. However, if you believe that a brand is about more than a visual…Read more »

By Shireen Smith | October 11, 2020
How to Consider What Your Purpose is

How to Consider What Your Purpose is

Business has changed radically since 1962 when Milton Freidman wrote in Capitalism and Freedom, that there is “one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits, so long as it stays within the rules of the game, which is to say, engages in…Read more »

By Shireen Smith | October 4, 2020
Branding Services – Two Noteworthy Issues

Branding Services – Two Noteworthy Issues

Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve identified 2 fundamental issues in this area that I’m keen to address. These issues led to my realisation that there is a…Read more »

By Shireen Smith | September 14, 2020
Branding – The Terminology

Branding – The Terminology

A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well. Yet “brand” and “branding” are terms that mystify many business owners. Even those who go through a branding process often emerge without a clear idea of the meaning of these words, and…Read more »

By Shireen Smith | September 10, 2020
Promoting Your Brand

Promoting Your Brand

In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand. The world has changed, and nowadays the personal brand must be part and parcel of the promotional mix. Even if it’s your…Read more »

By Shireen Smith | August 7, 2020
Building a Business to Exit

Building a Business to Exit

People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years. This is rarely thought through in detail as there is a dearth of information in startup books about what the end of…Read more »

By Shireen Smith | July 31, 2020
Licensing Agreements

Licensing Agreements

If there is any type of agreement that should not be grabbed online and used it’s a licensing agreement. A while back I came across someone who had used an agreement that was appropriate to another country, and in that agreement he had effectively given away all his rights to exploit his intellectual property because…Read more »

By Shireen Smith | July 19, 2020
How to Promote Your Business on Social Media – My Trials and Tribulations

How to Promote Your Business on Social Media – My Trials and Tribulations

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas. In the process, I have come up with a framework that moves the needle for business owners. It’s a product called Brand Tuned, which…Read more »

By Shireen Smith | July 10, 2020
Top 3 Most Common Naming Mistakes

Top 3 Most Common Naming Mistakes

Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a specialist branding agency to help them to choose a name, than guidance for people looking to make a better…Read more »

By Shireen Smith | July 3, 2020
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