In our global information economy, ideas are key. However, on their own, ideas have little value. The successful businesses that make money are those that can turn their ideas into products and services, having given careful consideration to adequately protecting their intellectual property.
Shireen Smith will be delivering this workshop to advise SMEs on using intellectual property strategically to enhance business assets.
The workshop will cover:
- What you can and can’t protect – the limits of IP.
- Why trade marks matter whether or not you’re aiming to create a brand.
- The 20% of actions you can take that give you 80% of the IP protection you need.
- Real case studies and the learning points.
‘Secure Your Intellectual Property, Secure Your Business’ will run from 1pm to 3pm (GMT) on Thursday 19 January 2017 and costs £97+VAT per person (or £47+VAT for early birds!). The event includes sandwiches, refreshments and a copy of the book “Intellectual Property Revolution.”
Early bird tickets are available up until 8 January. Visit the Eventbrite page for more details and to book tickets.