Is a Brand Intellectual Property? Definition of Brand and Intellectual Property

Is a Brand Intellectual Property? Definition of Brand and Intellectual Property

People often ask the question, what is a brand, or what is intellectual property, and is a brand intellectual property. Before I answer that question let’s look at what the terms mean. A good starting point to understanding what brand and branding mean is to note the word’s origins. It started as a term to…Read more »

By Shireen Smith | March 1, 2019
Zumba: Anatomy Of A Successful Brand

Zumba: Anatomy Of A Successful Brand

Zumba is a dance fitness program that has taken the world by storm. It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the biggest branded fitness programs in the world. However, Zumba does not stop at classes. …Read more »

By Shireen Smith | February 22, 2019
When Nothing Works Anymore – How Do You Get Cut Through?  

When Nothing Works Anymore – How Do You Get Cut Through?

In a world where there is more and more noise, it can be difficult to be heard. Many of us feel that despite producing awesome content, we’re just not getting through to anyone. To capture anyone’s attention requires more than good content. This is a topic I’ve decided to research and study closely so in…Read more »

By Shireen Smith | February 14, 2019
The Business Case For Remote Working

The Business Case For Remote Working

The decision to change the Azrights business model and just retain a meeting room wasn’t one I took lightly. With distant memories of Yahoo’s Marissa Mayer putting an end to remote working at the company back in 2013 I was unsure what the latest thinking on remote working was when I took the plunge in…Read more »

By Shireen Smith | February 7, 2019
Licensing And Franchising – Why the Difference Between The Two Matters

Licensing And Franchising – Why the Difference Between The Two Matters

People often assume that the difference between these two terms matters little, yet if you get it wrong you could be exposing your business to hefty fines in some jurisdictions. Before explaining this let’s just briefly consider what the two terms mean.   Franchising Franchising is a way to scale a business once it is…Read more »

By Shireen Smith | February 1, 2019
Logo Design Protection Using Trademark, Design and Copyright

Logo Design Protection Using Trademark, Design and Copyright

Using Trademark, Design and Copyright are all ways to protect logos. The subject isn’t well understood, yet it’s worth paying attention to this to protect your business. To understand the available legal protections for logos let’s first look at examples of the different types of logo that you may want to protect.  There are 3…Read more »

By Shireen Smith | January 26, 2019
Branding Basics – What We Can Learn From Oscar Wilde’s ‘The Importance of Being Earnest’

Branding Basics – What We Can Learn From Oscar Wilde’s ‘The Importance of Being Earnest’

The literature classics have become classics because although they were written many years ago, they impart a timeless wisdom that remains relevant even in today’s society.  So there are lessons we can take away from them. Let’s look at Wilde’s ‘The Importance of Being Earnest’ for some branding lessons. First Impressions Wilde has this to…Read more »

By Shireen Smith | January 18, 2019
Differentiating a Service Business – Part 2

Differentiating a Service Business – Part 2

Challenges of Law Firm Differentiation The objective of the differentiating proposition is to communicate to consumers that buying from you will give them a specific benefit. This benefit must be unique to you and be powerful enough to move the buyer to choose you. Where there is insufficient differentiation between businesses the buyer’s choice is…Read more »

By Shireen Smith | January 11, 2019
Differentiating a Service Business – Part 1

Differentiating a Service Business – Part 1

As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business. I’ll start by looking at law firm differentiation today  and will discuss other service sectors during 2019. Background More than two thirds of businesses nowadays are in the services sector. Their founders have…Read more »

By Shireen Smith | December 21, 2018
Legally Branded Podcast | What Steps You Need to Take to Protect Idea for an App

Legally Branded Podcast | What Steps You Need to Take to Protect Idea for an App

What is the important first step to protecting your idea for an app? What do you need to do before turning to investors for funding? What are some of the factors that will determine your success? Today’s episode highlights all these and more. Click to Listen to Legally Branded podcast. Topics discussed: How copyright works…Read more »

By Shireen Smith | December 17, 2018
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