How Not to Brand Your Business in the 21st century

How Not to Brand Your Business in the 21st century

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet has spawned. Society as a whole is being transformed radically, especially in the wake of the Coronavirus. And…Read more »

By Shireen Smith | June 5, 2020
Understanding Customer Needs – What Business Are You Really In?

Understanding Customer Needs – What Business Are You Really In?

Understanding customer needs is at the heart of business success. During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with new ideas who want to make sure they address the intellectual property dimension appropriately. Thinking bigger, specifically considering what business…Read more »

By Shireen Smith | May 29, 2020
How To Start a Podcast For Your Business

How To Start a Podcast For Your Business

Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough to consume content during times that would otherwise go to waste. If you want to…Read more »

By Shireen Smith | May 22, 2020
Should You Develop Your Personal Brand?

Should You Develop Your Personal Brand?

We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you deal with that? Business branding is about creating a comprehensive message for your company and product or…Read more »

By Shireen Smith | May 8, 2020
How to Add Value To Your Business Using the Right Brand and IP Strategy

How to Add Value To Your Business Using the Right Brand and IP Strategy

It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to questions such as How much income is it generating? What is the pattern of income production?…Read more »

By Shireen Smith | April 26, 2020
How to Design Your Brand

How to Design Your Brand

The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give business the best outcome either from a branding perspective or from an IP one. The separation between the worlds of…Read more »

By Shireen Smith | April 17, 2020
How to Develop a Brand Strategy in the Face of this Corona Virus

How to Develop a Brand Strategy in the Face of this Corona Virus

Business has changed radically since Milton Freidman wrote in Capitalism and Freedom (1962) that there is “one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits” The changes in our digital environment - increased globalisation, new technologies, and radical socio-political shifts - mean…Read more »

By Shireen Smith | April 10, 2020
Why It’s Vital To Learn How To Copy Safely in the 21st Century

Why It’s Vital To Learn How To Copy Safely in the 21st Century

EasyJet was embarrassed recently when it came to light that a video by Mr Bellow its chief operating officer copied significantly from a speech made by Taoiseach’s Leo Varadkar to mark St Patrick’s day.  The YouTube video comparing the footage of both men demonstrates just how blatant the copying was. This brought to mind a…Read more »

By Shireen Smith | April 3, 2020
Brands Staying Relevant at a Time of Deep Crisis

Brands Staying Relevant at a Time of Deep Crisis

Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are now living in. The last thing anyone would want is for a brand to talk…Read more »

By Shireen Smith | March 27, 2020
Coronavirus – What Might the Coronavirus Situation Look Like in UK by June

Coronavirus – What Might the Coronavirus Situation Look Like in UK by June

Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on the wall that the UK could be in lockdown like Italy by the…Read more »

By Shireen Smith | March 20, 2020
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