What Makes an Outstanding Brand

What Makes an Outstanding Brand

Last week in Why Purpose is Paramount I explained that it’s the responsibility of the leaders of a business to work out the “why” for the business. When looking for the purpose behind a business find one that’s capable of inspiring the team and customers too. Your “why” should be a belief that galvanises you into making…Read more »

By Shireen Smith | December 14, 2018
Legally Branded Podcast | I Have an Idea for an App, How to Protect it?

Legally Branded Podcast | I Have an Idea for an App, How to Protect it?

What’s the best way to protect an idea? How do you make sure that your app idea is secure when you’re trying to find the right developer to create it? In this episode, we talk about all the ways you can protect your idea in the early stages of development. Click to Listen to Legally…Read more »

By Shireen Smith | December 10, 2018
Why Purpose Is Paramount!

Why Purpose Is Paramount!

Last week in Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur, I highlighted the trend nowadays for baby boomers to set up new businesses. Far from wanting to retire, I explained my reasons for wanting to continue working many more years.  In fact, I’ve even started a second…Read more »

By Shireen Smith | December 8, 2018
Legally Branded Podcast | How To Protect Your App Idea from Being Copied

Legally Branded Podcast | How To Protect Your App Idea from Being Copied

How do you protect your original app idea from being copied by others? And what are the key considerations you need to know when it comes to developing a successful product? We talk about all this and more in today’s episode. Click to Listen to Legally Branded podcast. Topics discussed: Why it’s important to protect…Read more »

By Shireen Smith | December 3, 2018
Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur

Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur

According to this Institute of Directors report a growing number of people are starting their own businesses in later life. In their article, Over-50s are the new business start-up generation, the Financial Times has very encouraging statistics for anyone considering starting out again after 50, namely that businesses set up by the over-50s are more likely to still be…Read more »

By Shireen Smith | November 30, 2018
Legally Branded Podcast – Why Is Failing to Capture Your Intellectual Property a Costly Problem

Legally Branded Podcast – Why Is Failing to Capture Your Intellectual Property a Costly Problem

Have you successfully captured your intellectual property? Why is failing to do so a costly problem? Let’s look in more detail at the disastrous consequences of failing to capture your IP. Click to Listen to Legally Branded podcast. Topics Discussed in this Episode: Why it’s not enough to simply register a trade mark Why it’s…Read more »

By Shireen Smith | November 26, 2018
Copyright Protection of an App

Copyright Protection of an App

The way copyright works to protect an app provides useful insights into copyright generally. Essentially, the important point to hold onto about copyright is that the default rules mean that the creator of the app will be the owner of the copyright in it rather than you the person who pays for the development work.…Read more »

By Shireen Smith | November 23, 2018
Legally Branded Podcast – Intellectual Property: The Challenges of Protecting Ideas

Legally Branded Podcast – Intellectual Property: The Challenges of Protecting Ideas

Even if an idea involves creating something tangible, the product resulting from that idea has many components, which are intangibles, that are necessary to its existence. So if you happen to have a great idea, how do you protect it? In this episode, find out how you can address the challenges of protecting intellectual property.…Read more »

By Shireen Smith | November 20, 2018
Legal Ways to Protect Idea For Your App

Legal Ways to Protect Idea For Your App

Before you discuss your idea with developers think about legal protection. Whatever the idea, it’s important to develop the habit of being selective about who you reveal your ideas to during the early stages before you’ve explored the possibilities. That’s because confidentiality is the only way to protect a mere idea.  If you have an…Read more »

By Shireen Smith | November 16, 2018
Legally Branded Podcast – Why You Need to Understand These IP Limitations to Be Commercially Savvy

Legally Branded Podcast – Why You Need to Understand These IP Limitations to Be Commercially Savvy

How does understanding the limitations of IP help you become commercially savvy? Indeed, IP needs to be considered carefully when creating, growing or preparing a business for an exit. What are the things we need to know and understand? Click to Listen to Legally Branded podcast. Topics Discussed in this Episode: How Google built itself…Read more »

By Edin | November 5, 2018
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