How Anglian Water Became the UK’s Best Place to Work

How Anglian Water Became the UK’s Best Place to Work

It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well, but they also have a big budget to enable them to invest in their people. Most companies can…Read more »

By Shireen Smith | March 13, 2020
HUGO BOSS vs BOSS BREWING

HUGO BOSS vs BOSS BREWING

Hugo Boss created quite a storm with its latest trademark challenge. Apparently the designers, sent a cease-and-desist letter to a multi-award winning Welsh brewery based in Swansea, Boss Brewing, When a big brand enforces its trademark rights against a small entity, it inevitably risks being branded a bully so situations need to be handled delicately to…Read more »

By Shireen Smith | March 8, 2020
Exciting News at Azrights

Exciting News at Azrights

For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new entities, to work in new ways, and use new technologies. They do away with the overhead costs that are unnecessary for 95% of…Read more »

By Shireen Smith | February 27, 2020
Why You Need to Protect a Name and Other Intangible Assets Immediately

Why You Need to Protect a Name and Other Intangible Assets Immediately

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open. Your market share could be stolen by a competitor if they use the same name and…Read more »

By Shireen Smith | February 21, 2020
What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

What Happens if You Don’t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything During branding, designs will be created for your brand, including your logo. You should not enter into agreements to have designs or websites or software built to launch your idea without first considering what the…Read more »

By Shireen Smith | February 14, 2020
Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything The name is a key part of your brand identity. It’s possibly the most important decision you will ever make. It has the potential to make or break your business. Don’t entrust this work to…Read more »

By Shireen Smith | February 9, 2020
Tips to Choosing a Name That is Ownable and Enables You to Stand Out

Tips to Choosing a Name That is Ownable and Enables You to Stand Out

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets you potentially create when turning your idea into commercial form. It’s how your brand…Read more »

By Shireen Smith | January 31, 2020
The Third Costly Mistake People Make When Branding or Rebranding

The Third Costly Mistake People Make When Branding or Rebranding

The third costly mistake people make is Not having a clear brand strategy before getting a visual brand identity Wally Olins, a thought leader in brands and branding says: ‘A brand is simply an organisation, or a product, or a service with a personality … Branding can encapsulate both big and important and apparently superficial…Read more »

By Shireen Smith | January 24, 2020
The Second Costly Mistake People Make When Branding or Rebranding

The Second Costly Mistake People Make When Branding or Rebranding

The Second Costly Mistake people make is to assume “brand” means a logo or other visual design. Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getting a logo and other visual designs, assuming this is what’s involved to…Read more »

By Shireen Smith | January 18, 2020
The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business

The First Costly Mistake People Make When Branding their Big Idea or Rebranding Their Business

Eureka! You have hit on an idea that you believe is a spectacular business idea. Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know what they have been missing. Or maybe you have come up with a winning…Read more »

By Shireen Smith | January 12, 2020
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