Starting An Online Business Will Be Easier If You Take Action In The Correct Way

Starting An Online Business Will Be Easier If You Take Action In The Correct Way

If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel. The more thoughtfully you implement your ideas when starting your online business, the fewer actions you’ll need to undo or redo later. It’s easy to get paralysed by fear or indecision or to be too perfectionist though. So,…Read more »

By Shireen Smith | June 23, 2019
Baby Boomers – 6 Reasons Why You Need To Avoid Stereotypes When Marketing To The Baby Boomer Generation

Baby Boomers – 6 Reasons Why You Need To Avoid Stereotypes When Marketing To The Baby Boomer Generation

If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel where you can watch it instead A LinkedIn connection recently messaged me saying “this may be of interest to you and relevant to your situation”. The link was to an article on retirement. Really? She thinks…Read more »

By Shireen Smith | June 16, 2019
Opposition to a UK Trade Mark

Opposition to a UK Trade Mark

People often ring us up when they receive a note of threatened opposition to their trade mark application so I thought it might be useful to give an overview of the UK Intellectual Property Office’s opposition process.   The UKIPO provides a number of guidance documents about UK oppositions which provide detailed information and advice…Read more »

By Shireen Smith | June 9, 2019
When Does a Start Up Need to Register a Trademark?

When Does a Start Up Need to Register a Trademark?

Every time you create a product, service, or business, you need a brand identity for it. Without a doubt, the most important element of most brands is the name. The law protects names through trademarks, not copyright.   It is not possible to claim copyright in a name, even if the name is one you made…Read more »

By Shireen Smith | June 2, 2019
Trade Names or Business Names as Trademarks

Trade Names or Business Names as Trademarks

Quin & Donnelly was a well-known and successful fashion design partnership in Ireland which was founded more than 30 years ago when the pair were fashion students. Their collections had been sold for more than 15 years by retailers including Brown Thomas and House of Fraser when a dispute concerning their brand name Quin & Donnelly brought about the death of the brand.  As the Times reported…Read more »

By Shireen Smith | May 25, 2019
Does Copyright Protect Names?

Does Copyright Protect Names?

Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries.   It is arguably the most universally relevant IP right, covering written materials, music, art, logos, and computer programs, to name a few.  It protects most visual brand elements, such as logos, packaging, and websites, albeit it may also be possible to protect these by also…Read more »

By Shireen Smith | May 19, 2019
International Trade Marks

International Trade Marks

Trade marks are your “badge of origin”, and serve to identify your products and services.  Without trade marks, it would be impossible to find the products and services we like and to avoid those we don’t. So, trade marks are tools enabling consumers to identify products and services they have enjoyed and want to buy…Read more »

By Shireen Smith | April 25, 2019
How to Blog Safely and Avoid Infringement of Intellectual Property

How to Blog Safely and Avoid Infringement of Intellectual Property

In my previous post, I looked at the issue of protecting your blog content and identity. This blog briefly looks at some of the issues concerning the inclusion of other people’s materials in your content. As I mentioned in the last blog, as a blogger you need to look in both directions when it comes…Read more »

By Shireen Smith | April 19, 2019
Tips for Bloggers on How to Protect IP

Tips for Bloggers on How to Protect IP

These days, any of us can be a blogger. All you need is somewhere to post your content, and an interesting angle on life – be it sports, politics, travel, food, music, you name it – you can blog your perspective on it. What’s more, you can attract a worldwide audience of thousands or even…Read more »

By Shireen Smith | April 12, 2019
Branding: The Value Of Working Out Purpose

Branding: The Value Of Working Out Purpose

Last week I mentioned how I had found my purpose after committing to think about it by regularly revisiting the question. Branding and Intellectual Property – Why You Should Begin With the End in Mind This took several months. Part of the reason it might have taken so long is that the question was bound up with…Read more »

By Shireen Smith | April 5, 2019
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