Is Branding A Superficial Cosmetic Activity or A Substantive Exercise?
This is a question I used to wonder about. Deep down I believed ‘brand’ and ‘branding’ to be essentially a surface, cosmetic exercise. As for ‘personal branding’ the activity had connotations of people learning to be false and less than real. After all, if they spent time thinking about how they wanted to come across,…Read more »
Brand Strategy Is Essential For Success In Business
I recently wrote an extensive piece Brand Strategy Why Every Business Needs One on my personal blog. Brand strategy is one of the most important issues to deal with if you want to create a business that grows in brand value and delivers more leads and opportunities. We’re developing a methodology to support our clients…Read more »
Internet Rules – Changes The Rules of Branding
The internet has changed the rules for many industries. In my books Legally Branded and Intellectual Property Revolution, I explained how the internet impacts the intellectual property industry. Here is how I see it changing the branding industry, at least as regards the branding of service-based businesses. Branding Industry Approach The branding industry has…Read more »
Intellectual Property Rights – Frightening?
I was speaking to a designer recently who said that people find IP rights very frightening. That intrigued me. Why fear IP? Is it that you fear what you don’t understand? Is it that IP is a nuisance perhaps? Whatever the reasons for this designer’s comment the reality is that IP is part and parcel…Read more »
Copyright Infringement and Copyright Disputes
The most common copyright dispute we see involves an image used on a website which the website owner does not own or have permission to use. The reason this happens is that either a web designer has grabbed an image from the internet and used it in the site design, or someone within the business…Read more »
Brand Name Dispute
Brand name disputes occur all too frequently because the trademark registers are increasingly cluttered and it can be difficult to find available names. You may be found using a name for one purpose, but as soon as you use it for another purpose you could actually be facing a brand name dispute. When you use…Read more »
How Adobe’s Company Culture Drives Continuous Success
The fast pace of change can make it challenging to maintain a sustainable, and profitable business. So it helps to look at how others are managing to succeed. In my blog this week I look for clues at Adobe, one of the world’s top brands. Adobe was founded almost 40 years ago and has established…Read more »
Visual Identity Design – Social Media
If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. I totally get that the logo must be used in a consistent way (because, for example, you’d risk losing your trade mark if the logo you’re actually using is different to the one you’ve registered). But why post…Read more »
Business Development: What Business Are You Really In?
If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Asking yourself the question ‘what business am I really in’ is well worth doing periodically – the answer might just help you to discover hidden opportunities or an angle for business development that you otherwise wouldn’t have considered.…Read more »
Brand Management – What It Means For Your Business
If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel. Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about a lot more than a logo and visual identity. As mentioned in my post on Branding Strategy last week a…Read more »