<p>In this episode Shireen discusses why branding has to become interdisciplinary for the good of the organisations rebranding.&nbsp;</p><ul><li>How legal and creative teams working together gives a better outcome</li><li>The current situation for most organisations is the silo approach</li><li>Why organisations need to identify their purpose, what change they want to make in the world.</li><li>Brand Tuned has been launched to change the existing conversation around branding and allow founders to get a holistic approach to branding and IP.</li><li>The BrandTuned podcast is to showcase the journeys people have had with their brand.</li><li>Our purpose is to bring professional guidance and inspiration to every brand in the world so they can build on strong foundations and succeed in their aims and ventures.</li></ul><p><br></p>