<p>Theo Williams is a creative whose superpower is to provoke new ways of thinking so retailers and brands can better realise their goals. He has held many influential design and creative roles for the likes of Habitat, John Lewis Home and other.</p><ul><li>After studying industrial design at Manchester University, he went to Milan in 1991 and stayed for 15 years</li><li>&nbsp;Has designed packaging for Armani. products for Alessi, cardio fitness equipment for Technogym all the way up to designing brands for John Lewis</li><li>&nbsp;He uses the five principles that are built into a product, when designing the brand of the company selling the product</li><li>Currently, his typical project for a client is large and encompasses product design, packaging design and brand design including logo, name and messaging</li><li>&nbsp;He particularly admires Whole Foods and Apple for their consistent coordination and sticking to their fundamental principles.</li><li>Theo can be contacted through theowilliams.com</li></ul>