<p>Asking yourself the question ‘what business am I really in’ is well worth doing periodically – the answer might just help you to discover hidden opportunities or an angle for business development that you otherwise wouldn’t have considered.</p><ul><li>Somewhere along the line cinemas began to look at their business in a different way</li><li>The classic example that is given when people are talking about this topic of what business are you really in is the railroads</li><li>The businesses that best understand the customer and create solutions that the customer wants to buy are the ones that ultimately win</li><li>Kodak is a cautionary tale that illustrates why it’s imperative to stay relevant to customers</li><li>I see a potentially worrying parallel for many law businesses such as my own intellectual property law firm</li><li>Clients need to get a brand, create an identity, and protect their intellectual property</li><li>Customers face real problems attaining a brand that’s legally protected and makes them more money because they often don’t know who to turn to achieve that goal</li><li>The intellectual property dimension falls by the wayside because its relevance isn’t that obvious to clients or to the agencies they use</li><li>Once the brand is created, businesses are unsure how to promote themselves</li><li>Clients need to promote their business to get customers and build their brand online</li><li>Smaller businesses lack the insights into brand management so don’t get the best from their branding spend</li><li>It makes complete sense for us to offer products and services related to intellectual property to support clients to get a helicopter view of their business, build effective brands, and have a more joined up approach to marketing</li></ul><p>Access the <b>7 Costly Mistakes to Avoid When Branding or Rebranding </b>eBook when you subscribe to TUNED NEWS.<br><br><a href="https://www.brandtuned.com/newsletter"><b>Brand Tuned's Newsletter</b></a></p>