Tag Archives: knowledge economy

knowledge economy

The Knowledge Economy – The More You Learn The More You Earn

knowledge economyIf you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

The more you learn the more you earn, is a quote I read somewhere recently which struck me because it’s so apt for the new digital economy we are moving towards.

I’ve learnt so much from books over the years, and like to think I’ve become wiser with age, and a large part of that wisdom is down to all the books I read.

Whenever I am facing a new situation I turn to books to guide me along the way. I will buy numerous books on a topic and binge on the topic in question until I’ve made up my mind how to move forward.



Many entrepreneurs I know talk about their coaches unlocking the path to progress for them, but so far I’ve never really done more than dabble in hiring coaches, even for fitness.  Maybe one of these days I’ll find a coach who I want to go all in with and learn from.

What I have got instead is plenty of online coaching courses from the likes of Bo Eason for public speaking, Roger Love for voice development, Jeff Walker for launching digital courses, and Brendon Burchard for creating online courses and marketing them.  Too many to consume I thought a while back – especially as I’m often on my computer all day long and the last thing I want to do in the evenings is watching more stuff on my computer.

So, my life has been considerably enhanced by the purchase of this USB cable which enables me to connect my laptop to the television and watch online courses on the TV screen.

So, now instead of sitting and watching inane TV programs in the evenings just to unwind and do something different to what I’ve been doing all day, I now sit in front of the TV and watch my online courses.

I can’t tell you how much my life has been enhanced by this single item, and wow what a lot of useful information I’m learning which was just sitting there unused before. I intend to get through every single course and write copious notes on each of them so the learning sticks and is something I can refer back to when necessary. I’m making a note of which video said what when I write the notes so that it will be easy to revisit a topic in future. I’ll know exactly where to find it.

Incidentally, in this new world of online digital assets, we need to develop the skills to get maximum benefits from them. So, for me, this means having some tangible elements by which to ensure I won’t forget the digital assets. Something like a dedicated folder with different sections for different courses into which to add my notes means the learning is there to be dialled into easily when I need to boost my understanding of a particular topic.

For example, among the numerous courses of Brendon’s that I have in my Kajabi area (as I’m one of his Mastermind students), there is a course on how to launch a book or podcast. I’ve made a mental note to review those courses when I turn my attention to launching a new book or a new podcast, but for now, I’m not making time to review them.


How To Fit Learning Into Your Life

In terms of ways to access knowledge, as a self-professed bookaholic, I own more books and kindle books than I will ever get a chance to read in my lifetime.  Conscious as I am of this need to get through a lot more content more quickly, I’ve taken to skim reading at least the introduction and conclusion of books I buy and if the content grabs me, I’ll delve into them more.

Recently I’ve worked out an even better way to capture the insights in books despite my lack of time – and that is audiobooks.

My subscription to Audible has enabled me to consume numerous books as I go about my daily activities – such as when I’m walking or cooking.  But recently, my life of book consumption has gone to another level thanks to Blinkist.  A basic subscription is less than £100 a year and gives you access to a wealth of books in summarised form.

The beauty of this is that I can now try out an infinite number of books as I am out and about moving from one place to another or when I’m in the kitchen. Some books I only listen to for a few minutes before deciding they’re too basic or otherwise unsuitable for my needs.

Other books I listen to all the way through and feel satisfied that I’ve learned something new fairly effortlessly. And occasionally, I’ll come across a title that I LOVE so much that I’ll then buy the Kindle or paperback version so I can read the entire book.

Taking action is then essential. Read more on my personal blog about Taking Action

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Knowledge Economy – The New Paradigm

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

As we transition from an industrial economy to an information, knowledge based one, there is a boom in entrepreneurship. More and more service based ventures are sprouting up. These invariably offer knowledge based consultancy products and services, drawing on the founders’ skillset.

Knowledge is now the equivalent of raw materials used in factories back in the industrial age when those who owned the means of production developed efficient processes to turn raw materials into goods.   In doing so their assembly line goods became cheaper to make and delivered a more reliable quality than goods built by craftsmen in cottage industries.  This drove down the price of goods, and made them more widely available to consumers.

When your business involves the provision of a service, knowledge-based solution, it is important to remember this parallel so you can use your raw materials (knowledge and skills) to create additional value and options for customers.


Finding the right solutions

If you really focus on your specialised knowledge and find the solutions your customers need, then you may be able to turn what you know to competitive advantage.

Think about how you can create value for your customers by delivering your knowledge in different forms to the traditional one to one consultancy, as a solution to the problems they face.  Knowledge can be packaged up and turned into digital products, such as an app, book or DVD. It can be the engine for growth of your business.

Getting real clarity on your customers’ problems is the key to producing appropriate solutions that your customers will want to buy.  I  know this from hard experience as I’ve created an intellectual property digital course that has got traction, so I’m working on finding better answers to the question what my customers want, rather than what they need.

I’ve learnt that the focus has to first be on understanding customers’ wants and needs. Then assess whether you could meet those needs in new ways as alternatives to traditional solutions that already exist, especially if you can bring the price down to create additional value like factories did in the industrial economy.


Alternatives to one to one consultancy 

In conclusion, looking at your knowledge and skills in a totally new way, and understanding your customers’ wants and needs, is the first step to appreciating the significant value you could add to your customers’ lives due to the variety of ways in which that knowledge may now be deployed.

While knowledge is generally delivered as a one to one consultancy service, you may be able to find a solution that suits your market, so they can access your insights in certain ways, for example, as informational products on a ‘one to many’ model.

Alternatively, knowledge could be embedded in a software system owned by your business. Knowledge fuelled by IT is likely to result in many benefits, including that of reducing the ultimate cost for consumers.

However, beware of jumping onto a tech solution too soon.

While all the biggest companies in the world are tech companies, people need to develop new skills to manage the intellectual capital that drives their service businesses, test the market, speak to clients, and only then develop a tech solution.

So to find out more about how to use the upcoming reforms (which will enable lawyers to provide their services outside a traditional law firm) to your advantage in order to solve legal industry problems in novel ways then you’ll want to attend our upcoming event.


Tech startups are all the rage in the legal industry

There is so much hype around AI in the legal industry that it’s made tech and innovation a significant focus in that sector.

Many start up tech companies are sprouting up aimed at solving every conceivable face of need that might exist in legal life ranging from contract lifecycle management to legal service marketplaces, cybersecurity to legal analytics.  Some start ups are simply cutting the costs of accessing legal services by putting people in touch directly with individual lawyers who then work with them to solve their particular needs. The model invariably involves the use of solicitor consultants which is such a successful in the legal industry. It works because it means law firms don’t need to pay salaries to the lawyers providing the skills their clients want to access. The firm simply share the fees they receive with the individual lawyer, whether the lawyer brings the work in or the work is provided by the firm. It’s primarily a vehicle through which to access insurance, and a business through which to provide services directly to the end client. I predict that this model is going to be challenged by the new SRA regulations coming into effect on 25 November 2019.

Large firms see tech as the key to delivering a better service to clients and cutting costs in order to deliver more for less. Many of them are therefore investing in tech startups.


What large firms want

Big law firms want to see solutions that automate repeat elements of jobs leaving only the bespoke service to real lawyers. Their ultimate aim is to design the office in a way that will make the lawyer’s role less about drafting and organising processes and more about using their judgement, experience and business advice.

So, with the spotlight on tech as it is, the upcoming regulatory changes – which will enable solicitors to deliver most legal services from ordinary businesses rather than from a regulated law firm, or to provide even reserved legal services as freelancers – may not get the attention and excitement they deserve. Yet they potentially hold the key to a greater transformation of the legal industry than any of the regulatory reforms that have gone before.

After all, to build a successful app or tech start up, you need to understand the market you’re trying to provide your products into. If you tackle tech product creation without first getting real clarity on the customers’ problems and what the customer wants and needs, the innovations you introduce are less likely to hit the mark and succeed. I discussed this in my recent blog Digital Products Why Relying On Customers To Tell You What They Want Won’t Work

The tech should come last, once the problems of the market you’re in are fully understood, and also once you’ve launched a quick test product.

Everyone nowadays wants to become an entrepreneur, so it’s the turn of lawyers to try their hand at entrepreneurship. Never before have they had so much freedom from the regulator than they’re about to get.


Intangible Assets

Some of the most valuable assets our businesses generate in today’s economy are intangible. The value in successful businesses lie in the brand, digital content, website, sales system, know-how, any special software written for the business and the like.

It’s important to manage the knowledge assets, not just as you would manage physical assets in a manufacturing context, but even more so because by their very nature, intangibles are easy to lose. Being transient, and non-physical, their legal significance can all too readily be overlooked.

An equivalent process to the factory assembly line should happen within your service business so you avoid re-inventing the wheel, or losing knowledge.


Knowledge is the asset that drives your service business

Recognising that knowledge is the asset which enables you to deliver your solutions is the key to building a scalable service business.  Generating value in business today involves managing those knowledge assets which include your relationships, business processes, brand and reputation. Ownership of physical assets is no longer the key to developing a valuable business.

As an intellectual property lawyer who has built a law firm from the ground up, I’m well placed to help law firms, and individual lawyers whether you’re considering setting up as a freelancer, a non regulated business, a law firm, or a legally focused tech start up to understand the impact of the impending regulatory changes, and what’s involved to build a brand in the knowledge economy. So, to set yourself up for success in the 2020’s register your interest to attend our upcoming event.