Avoid these 7 Costly
Mistakes With Your
Business and Brand

Do you want to protect a name internationally? Would you like to identify and protect your IP? Are you starting a new brand or rebranding? We support clients in three ways:

Trademark Registration

Trademarks, trade marks or trade-marks are names, signs, logos, taglines, designs or expressions you use in business, such as names and logos, which protect the value in your growing business. It is important to own the exclusive rights in your brand identity.

IP Audits & Assessments

As intellectual property is one of the most valuable assets your business generates, if you have never taken stock of the IP you have in order to identify what exists, and how to best secure your rights then it is well worth starting with an IP audit.

Brand Tuned – Brand Creation

Here is a video by Shireen Smith, created in 2019 before she wrote the Brand Tuned book, explaining the problems she saw It’s everything you need to create and own a distinctive brand identity. 


  • About Azrights Infopack
  • The 7 Costly Mistakes People Make When Branding or Rebranding Whitepaper
  • Access complete series of 7 videos of these 7 Costly Mistakes

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Our motto is Easy Legal Not Legalese. Brand, Intellectual Property and law can be complex. It’s important to use advisers who can provide actionable advice that’s clear. Our commitment to communicating in plain English stems from our founder’s experience as an in-house lawyer at Reuters in the 1980s. She often received difficult to understand, lengthy letters of advice from thecompany’s external lawyers which had to be translated into simple language for the business people. She was determined to provide a more user-friendly service at Azrights. Consequently, it is an important brand value at Azrights to strip away complexity, and provide information in our books, articles and blogs that are easy to understand.

Why Focus on Digital?

The digital world calls for a different outlook. The Internet, digital money, social media, crowdfunding, peer to peer lending, mobile smart phones, 3 D printing, and more are transforming business life. Azrights focus on brand and Internet, means that it is well placed to support clients with issues around domain names, social media, and branding. The law often lags behind technology, so it’s essential to have experienced guidance to know how best to address business decisions where there is no clear guidance provided by the law.

Brand Expertise

Our focus is on intellectual property protection for all size of business and on branding for micro businesses using BrandTuned. IP impacts every enterprise in the digital world. Whether you are innovating, have IP to protect, or simply want to brand your business, you will need access to sound, reliable business advice. Azrights is committed to offering the services the market needs. A service that offer value for money and quality.

Why us?

Our values and mission are explained on the About Azrights page. To summarise, if you choose to work with us, you can expect a responsive, high quality and caring service at value for money prices. You will not need to chase us to progress your work and can expect to be kept regularly updated. We offer a fixed price rather than an estimate, and aim to never ask you to pay an invoice you were not expecting.

You will be in safe hands and can expect high quality advice. Don’t take our word for it though. We have many satisfied clients who have left faourable reviews on Google, linkedin and on our website.