Choosing A Logo – Airbnb’s Controversial Trademark Choice

Choosing a logo for your brand is a critical aspect of business marketing and is as important as choosing a name for your goods and services. A recent article by The Next Web, reports about an interesting discovery about Airbnb’s logo.

Choosing A Logo For Your Business

As you may remember, over a year ago, Airbnb changed its logo and was attacked by designers because of its similarity to other companies’ branding. Now, Airbnb’s exact logo was discovered in the 1988 edition of the trademarks book “Trademarks & Symbols of the World: The Alphabet in Design” by Yasaburo Kuwayama. A quick research showed that this logo belonged to a Japanese Drive-In Azuma and was designed by Ueda Akisato.