Leading IP Law Firm Goes Digital
In order to raise the profile of her London-based firm Azrights, her book and the importance of intellectual property (IP) as a whole, lawyer Shireen Smith has put her faith in video.
She enlisted the help of London-based video production company Element 26 to produce an animated film that explains how essential it is for small businesses to protect their IP.
Azrights specialises in helping owners of businesses in the digital economy to use legal frameworks to create intangible assets. When properly protected, these assets can often become more valuable than the products or services that the business sells
Shireen Smith said, “Lots of people don’t understand the value of IP because they can’t see it or hold it. To address this, we asked Nathan Haines, Managing Director at Element 26, to produce a video to increase understanding of this vital area of the law. In the digital economy, IP is changing rapidly and small business owners need to prioritise it to avoid pitfalls.
“By educating business people of the importance of IP law, the video Nathan pro
duced encourages them to approach Azrights for advice or to read my recently launched book ‘Intellectual Property Revolution’.”
Such was the interest in ‘Intellectual Property Revolution’ that it was a bestseller in its category on Amazon before it had even been launched and continues to be so a week after the launch.
Written in plain English, it explains to business owners and brand ‘guardians’ how to successfully
manage IP assets, protect brands and add value to businesses in the digital economy.
Shireen Smith adds, “The new currency in our digital economy is information, know-how, brands, systems and data. Whether people are building a brand identity, launching a new product or service worldwide, or even a start-up business, they’re also creating intellectual property.
“The value and safety of intellectual property has become more important than ever before. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.
“Once IP is on the business owners’ radar, it’s crucial for them to consult an IP lawyer in the early stages. So often, people in business commit to brand names, website URLs and costly designs before speaking to an IP specialist, only to find that their so-called assets lack value. The video that Azrights had produced will educate start-up owners before they reach this stage.”
Nathan Haines said, “We’re thrilled that the video we produced has been such a success for Shireen and the team at Azrights. At Element 26, we believe every business has a special story which makes them unique. As a company we make it our mission to understand our clients’ objectives by collaborating early on in the process, which ensures that the messages to be conveyed are tailored to their specific target audience, not just any audience.
“When Shireen asked us to work with her on the production of her film, we were very excited because animation is more vibrant and colourful than the more traditional interview-led videos.
“By commissioning a film, Shireen is leading by example and has proven that she really believes in the importance of creating intellectual property. We are proud that this film will be one of the intangible assets that contributes to Azrights’ ongoing success.”
The video, which explains more about how the digital economy is changing IP, can be found on YouTube here.
