Robert Kiyosaki of Rich Dad, Poor Dad fame explains in this short 1.23 minute video that his biggest money maker is intellectual property.

A book that he writes requires zero investment. He sells the manuscript to a publisher and gets paid for it. A...

To better understand IP rights consider that they’re separate to physical objects.

Intellectual property rights are copyright, trademarks, patents, designs and confidential information or trade secrets. They protect creations, such as writing, art, ...

To understand why intellectual property is important in marketing consider that marketing is about helping ideas to stand out and spread.

Its objective is to attract an audience to a company’s products or services. They should perceive value in them...