After auditing numerous businesses, I’ve developed an interview that identifies a business' IP and risk profile. But getting brand tuned isn't just about IP. We also focus on the brand's proposition, and suggest ways to increase its success.
Brands are rarely created in a holistic way that combines brand creation with brand protection insights. There are invariably defects that need to be rectified in a business' IP or branding.
So, the interview will cover IP as well as issues such as whether you stand out as different and relevant. We'll consider whether you’re disrupting people’s thinking and inspiring curiosity.
Are your name and existing brand assets suitable? What have you done to protect them? What further steps would benefit your business?
The time you spend in this session will have you thinking about your business in new ways.
Book your Get Brandtuned interview at this introductory price. You'll receive a follow up brief highlighting the brand and IP issues we found, along with a plan to move forward to address them.
