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October 22, 2009
Pondering whether to progress my book writing project by self publishing, or finding a traditional publisher, I came across Seth Godin’s Advice for Authors. Sound advice indeed. After further surfing and...
November 2, 2009
Guarantees reduce the risk for clients who are considering buying your services, and every business should use them. However, very few business owners are willing to use dramatic Guarantees.
As a buyer, when someone...
November 3, 2009
As more and more of us participate in forums, take part in Facebook, Linked In, My Space, Twitter and other platforms, or simply write or comment on blogs, it becomes more and more important for us to be aware of what is being...
November 3, 2009
In his comment to my blog post ‘New Rules of Brand Protection’ Terry immediately questioned the tentative title I gave my proposed book. He suggested ‘protecting brands’ might be...
Fashionista-at-law reports the trade mark action brought against Crocs by Porsche over use of the name CAYMAN, which is one of Crocs’ best selling brands.
The dispute arises because Porsche has a European Community Trade Mark...
November 23, 2009
In the most recent episode of the Facebook usernames-for-companies saga the organisation has reduced the eligibility requirements to 25 fans. In our previous discussion of Facebook usernames we noted with interest...
November 30, 2009
In building an internal market where goods are able to freely move across borders, food became the subject of a number of European regulations. The main regulations passed in 2002 enounce the essential principles to...
December 1, 2009
What is a brand?
‘Brand” is a much bandied about term nowadays, originating from the days when animals were burned with a branding iron to indicate ownership of them.
In another chapter to this book I will be looking...
December 9, 2009
Often people want up-to-date news on a global, regional and local scale. They might even want news tailored to their interests. It is always more reassuring to be given news from multiple sources rather than one, as it gives the...
December 16, 2009
The Guardian, Times, Reuters Group and others secured a ruling in Strasbourg that they need not comply with UK court orders requiring them to reveal the source behind a leaked copy of a confidential Interbrew...
December 16, 2009
So you may have made an online application to OHIM and you may be wondering why, after being informed by the EU registry (OHIM) that you’re trade mark has been published, you are still waiting for the certificate in the...
December 17, 2009
As one of Charmian Ingram’s recent pupils I was the invited speaker today at this month’s City Speakers lunch. She had managed to secure the British Library’s Business and IP Centre as the venue, and there...
