A lack of attention to the legal side of branding has been the cause of unnecessary setbacks for too many businesses.

There are a large number of trademark infringement lawsuits and the high-profile ones which get into the ne...

I presented this presentation at Triumphant Event’s one day ‘Make it BIG in 2013’ event on November 24. For those who missed it, here is a transcript of my speech along with the accompanying slides.

To thrive in a crowded...

China is now the second largest economy on the planet, and has become a key market for businesses worldwide. So, securing ownership of your brand in China should be an important part of your plans. While the Chinese system of...

‘I have endeavoured in this Ghostly little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their houses pleasantly,...

Whilst the most common use of trademarks is to legally protect brand names or logos, this is by no means the only way in which a trademark reinforces a brand.

Trademarks act to identify the source of a good or service to consu...

Choosing names that say what your business does on the tin may not be the best approach to choosing domain names online, despite it being an approach many businesses have adopted in the past.

Often, it seems like a good idea ...

Increasingly, awareness of the value of a brand is leading businesses to protect their names and logos through trademark registration. As registration is territorial in nature, only offering protection in the particular countr...

Since writing my book, Legally Branded, a number of business owners have thanked me for making this fundamentally important subject of intellectual property (particularly trade marks) understandable.

Some entrepreneur friend...

If ever there was an ideal example of the importance of ensuring the right intellectual property procedures are in place, Innocent’s recent trademark difficulties demonstrates it.

Despite being one of the UK and Europe’s top smo...

Licensing – Don’t Risk Losing Your Trademark

If your business has reached the stage where you are looking to expand abroad or diversify into different markets, licensing your brand could be the ideal way of achieving this.

With...

Software is essential to everyday life, it’s how we carry out research, get our entertainment fix, communicate with each other, manage information, carry out calculations, implement business processes and unleash our creativity. ...

When using photographs or images in a commercial context, getting an IP lawyer to assess the copyright situation is an obvious move. However, as the producers of hit TV show ‘Mad Men’ recently discovered, it may not be enough to...