Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the book ...
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Differentiating a Service Business – Part 1
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December 21, 2018
As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business.
I’ll start by looking at law firm differentiation today and will...
Coronavirus – What Might the Coronavirus Situation Look Like in UK by June
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March 20, 2020
Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on...
Colour Trademarks: What you Need to Know
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November 3, 2021
The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of...
Central Role of IP and Marketing in Business Design
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June 7, 2022
Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.
It frustrates me that people turn to me when...
Business Planning – Becoming a Company of One
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March 10, 2022
If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success.
In my case, I wish my podcast had more than 10,000 downloads, but...
Building a Business to Exit
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July 31, 2020
People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years.
This is rarely thought through in detail as there is a dearth of...
Brexit and Trademarks
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November 30, 2020
The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The impact of Brexit will soon be felt in every sphere of our lives in...
Brands: Trade Marks and Domain Names Chapter 1 of Book: Why Web 2.0 Brand Protection Requires Online Brand Promotion
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December 1, 2009
When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards. Needless to say, life got in...
Brands Staying Relevant at a Time of Deep Crisis
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March 27, 2020
Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are...
Branding Services – Two Noteworthy Issues
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September 14, 2020
Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve...
Brand Identifiers are Key to Managing Competition
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October 27, 2021
The brand name and codes play an important role in the management of competition.
Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. They copy...
