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The Knowledge Economy – The More You Learn The More You Earn
August 18, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

The more you learn the more you earn, is a quote I read somewhere recently which struck me because it’s so apt...

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What is a Brand? Essential Reading For Every Business
August 25, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Brand is one of those terms that is bandied around quite a lot so that there is a lot of confusion among business...

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Brand Management – What It Means For Your Business
September 1, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about...

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Business Development: What Business Are You Really In?
September 6, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Asking yourself the question ‘what business am I really in’ is well worth doing periodically –...

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Visual Identity Design – Social Media
September 13, 2019

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

I totally get that the logo must be used in a consistent way (because, for example, you’d risk losing your...

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Patents
September 19, 2019

Patents Explanation

A patent is a monopoly right granted by the state to stop others from making, using or selling your invention without permission.

  • Patents protect the way things work, what they do, how they do it, what...
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Copyright
September 19, 2019
 

What Is Copyright?

Copyright is crucial to modern businesses. It protects image, text, video, audio, software and a whole host of other material. Copyright helps you control the sharing of your products and to stop...

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Trademarks
September 19, 2019

Trademarks, trade marks or trade-marks are names, signs, logos, taglines, designs or expressions you use in business, such as names and logos, which protect the value in your growing business. It is important to own the...

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Designs
September 19, 2019
 

Designs are potentially one of the most valuable intellectual property assets a business owns. Design can be crucial to a product’s mass appeal – just think of the iPod or Dyson vacuum cleaner.

  • ...
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Confidentiality
September 19, 2019

The law of confidentiality protects your ideas and trade secrets provided you take appropriate steps to safeguard the secrecy of the information.

  • The law can protect your information and knowhow.
  • To gain IP protection,...
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Database Rights
September 19, 2019
 

We understand the value to businesses of their data. High quality datasets are increasingly important in consumer and research applications, and often entail considerable investment.

What rights exist in databases?

...

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Licensing
September 19, 2019
 

Licensing intellectual property enables you to retain ownership of your Intellectual Property while permitting others to make some use of it.

The nature of the licensing agreement needed depends on the IP you are...

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