The appearance of your website, logo, or products is of paramount importance for the success of your business.

Design registration is available to protect the visual appearance of a product, or aspects of it, such as its shape...

In this information-led economy, intellectual property is key. If you understand IP, and protect your assets strategically, the value of your IP could make your business far more valuable than the multiples of earnings figure...

How to be prepared and make the correct moves to protect your intellectual property position

The media is abuzz with talk and comment on the ramifications Brexit will have on commerce.   Much relates to transport,...

Could I potentially end up losing my European Union Trade Mark (EUTM) even though I am actively using it in business?

Following our previous blog What Impact Will Brexit Have On Your Trademarks? which outlined some of...

The announcement in October 2017 by the World Intellectual Property Organisation (WIPO) that the International Trade Mark system (usually referred to as the Madrid Protocol) has passed the 100 country-member mark is good news...

The first thing you need to do when you have an idea for a new product, service, or business is to find a name for it.

It’s well worth consulting an expert in trademarks to help you choose a name, and to establish...

You may be one of the eight million or so viewers who have already seen the John Lewis 2017 Christmas television advertisement  – Moz the Monster, featuring a lovable monster who hides under a child’s bed. If...

In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and...

A very recent decision of the EU General Court highlights the potential power of marks which enjoy a reputation even if the claimant in this particular case suffered a temporary setback before the Court.

A normal registered...

A recent decision of the EU General Court highlights the potential dangers of adopting brands which mimic the “look and feel” of famous brands without using the same word mark or primary device feature.

In this...

If your inbox is anything like mine, it will be full of emails about GDPR – news updates, invitations to training events, webinars and more.  That’s not surprising given that GDPR represents one of the biggest...

While every agency understands how to use the creative process to create a brand name, few understand the legal implications of choosing one name over another.

Turning an idea into a business involves creating intangible elements...