Can you trademark something that’s AI generated, is a question a designer asked me recently.

He believed it wouldn’t be possible to trademark something AI generated because it wouldn’t have been created by a human.

However, he...

What does it mean to provide a joined-up business design or branding service?

A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual...

As the telephone has increasingly become redundant in my business, we no longer answer it. 

While we used to have a real answering service whereby someone personally answered the phone and would then send me a message to progress the call, I...

If you’re rebranding or embarking on a thrilling new project, or just rethinking your business and brand strategy, you may want to attend the talk I’m giving on Zoom next Friday 1st December at 1pm UK time.

Profit From Your IP - ...

Whether you want to start a movement or to make a £million+, there’s a predictable process to follow to profit from your IP and achieve your objectives.

The newsletter is short this week because I’ve been busy writing a new...

This week has been hectic as we moved the Azrights website from WordPress to Kajabi.

Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meantime,...

Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.

Symbols like...

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU.

The reason the marks were lost is that the companies...