The way to secure the .com of a name you’re choosing, is to have a good process. 

You want to keep a record of names you consider and shortlist. Otherwise, you'll get frustrated with the whole exercise.

Ensure a .com of a name that was available wh...

The BBC reported on a case where Louis Vuitton opposed an application to register LV Bespoke.   

The case led to discussions on social media effectively arguing that famous brands that challenge a small business' use of a similar name are bullies. B...

What is your ultimate aspiration in business? How will you achieve those aims? And how do you know when to act on information you glean on social media or via podcasts, or books?  

People have assumptions around trademarks and names which impede the...

A focus on delighting customers has led to the rise of welcome gifts or swag from businesses. But is this approach really effective?

Even a thoughtful and useful gift is unlikely to increase customer loyalty and satisfaction. After all customer sati...

My recent experience of the Zoe health app has left me wondering what fast-growing businesses need to do to deliver a better customer experience.

I got off to a bad start with the app because their glucose monitor didn’t work and the app kept giving...

If you're an entrepreneur, you know that building a brand involves more than just launching a product or service.  

It takes time to be a 'brand' because you need to first build widespread awareness among your target consumers that you exist.  

If ...

When I first started in business, I copied the way trademark work is priced in the industry.

I don’t think it’s very effective. For example, as you quote a price per ‘class’, you have to let prospects know how many classes they need to get started. ...

My vision of the A-Z of IP rights under one roof changed when it became commonplace.

As I’d witnessed small businesses suffer due to their own, and their branding advisers’ lack of understanding of IP my vision became one of changing the way busines...

When I started in business 20 years ago, I really didn’t understand the concept of niching.

I believed I was niche enough in opting to be an intellectual property law firm, rather than a general business and commercial law firm.

Indeed, I chose the...

As we head towards 2024 I’d like to share with you how I set my objectives for the coming year, because I think it might be useful to you.

A few months ago I read Tara Swart’s book, The Source, and was inspired to reassess my goals for my life and b...

Can you trademark something that’s AI generated, is a question a designer asked me recently.

He believed it wouldn’t be possible to trademark something AI generated because it wouldn’t have been created by a human.

However, he was confusing copyrig...

What does it mean to provide a joined-up business design or branding service?

A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual identity.

Wh...