A shareholders’ agreement is a way for those who have a stake in a business to agree terms between them to control how a company is to be run.

The agreements might cover:

• How shares can be issued and transferred...

Sponsorship can be an excellent promotional tool for the sponsor, and provide essential funding for a project. However, balancing the interests of both parties is a complex exercise.

• Some recipients may want the deal...

Website terms and conditions explain to visitors how they may use your website, and aim to limit your liability arising from the material you publish. These are not to be confused with ecommerce terms, which...

There are two drivers of brand asset strength: uniqueness and fame.

For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it....

A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well.

Yet “brand” and “branding” are terms that mystify many business owners....

The book Visual Hammer – Nail your Brand into the Mind with the Emotional Power of a Visual by Laura Ries captured my imagination when I read it back in 2013.

I immediately saw the power that a visual hammer would...

There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tranquillity, are more life-enhancing...

Trademarks can be one of the most significant of IP rights as a recent case involving the band Wishbone Ash  demonstrates.

The band was popular in the 1970s, and as often happens with bands, members came and went, so that...

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A LinkedIn connection recently messaged me saying “this may be of interest to you...