We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should...

Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known.

The assets...

In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand.

The world has changed, and nowadays the...

Non-conventional trademarks offer a way to protect the look and feel of a brand.

Although individual components of a brand, such as its colour can be difficult to protect, something I will discuss in a follow up post in the...

New book launch by IP Lawyer Shireen Smith

“In spite of the UK being recognised as the most advanced adopter of online retail and the digital economy, with creative industries exports worth £17.3bn, there is a...

Introducing Brand Tuned

To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use...

Hugo Boss created quite a storm with its latest trademark challenge. Apparently the designers, sent a cease-and-desist letter to a multi-award winning Welsh brewery based in Swansea, Boss Brewing,

When a big brand...

Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough to...

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas. In the process, I have come up with a framework that moves...

Lawyers are a profession that are increasingly challenged to identify their distinctive skills and talents, and the capabilities they possess that cannot be readily replaced by advanced systems or by less costly workers supported...

Before choosing someone to work with on your brand, it’s important to be clear what you want from brand and branding.

If you believe a brand is essentially a logo, then visual design will be all you want and expect from...