There are two drivers of brand asset strength: uniqueness and fame.
For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it....
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Branding – The Terminology
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September 10, 2020
A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well.
Yet “brand” and “branding” are terms that mystify many business owners....
Branding - In Search of a Visual Hammer
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December 4, 2020
The book Visual Hammer – Nail your Brand into the Mind with the Emotional Power of a Visual by Laura Ries captured my imagination when I read it back in 2013.
I immediately saw the power that a visual hammer would...
Brand Strategy - Post Byron Sharp
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February 7, 2021
There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tranquillity, are more life-enhancing...
Battle of the Bands
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November 26, 2013
Trademarks can be one of the most significant of IP rights as a recent case involving the band Wishbone Ash demonstrates.
The band was popular in the 1970s, and as often happens with bands, members came and went, so that...
Band Names
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June 20, 2008
A problem faced by bands sometimes is the discovery of another band sharing the same name. Unfortunately this rarely happens at the early stages when a band first adopts its name. Often, a substantial amount of marketing and...
Bad Website Design
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March 18, 2010
Website design can be difficult to get right, with so many important factors to consider, and barriers to communication due to the related technical issues involved. From the outset significant mistakes are easy to make...
Baby Boomers – 6 Reasons Why You Need To Avoid Stereotypes When Marketing To The Baby Boomer Generation
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June 16, 2019
If you prefer to listen/watch a video instead of reading then click here to go to my youtube channel where you can watch it instead
A LinkedIn connection recently messaged me saying “this may be of interest to you...
Azrights Unveils a Solution to Give Law Firms Their Own Virtual Trade Mark Registration Department
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January 18, 2011
Azrights Solicitors is the first UK law firm to devise a white labelled trade mark registration service for other law firms. The Azrights solution is completely seamless, giving remote access to client files. As far as the...
Azrights Solicitors – An Introduction to Intellectual Property
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January 20, 2009
Our initial video show below is an introductory talk by Shireen Smith, outlining the areas of the law in which Azrights specialise, and how we can help you and your business.
Azrights IP One – Intellectual Property Made Easy
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January 11, 2017
There is no one size fits all when it comes to the actions you need to take to secure your IP. Protecting IP might involve doing some due diligence searches, registering rights, using appropriate documentation, and...
Azrights Intellectual Property Team To Participate In The London Legal Walk
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May 6, 2015
The London Legal Walk is an annual event that brings together lawyers from all practice areas. Lawyers from solicitors firms and barristers chambers, in house legal teams, charities, companies, magazines, and more, of all...
