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How to Develop a Brand Strategy in the Face of this Corona Virus
April 10, 2020

Business has changed radically since Milton Freidman wrote in Capitalism and Freedom (1962) that there is “one and only one social responsibility of business – to use its resources and engage in activities...

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How to Design Your Brand
April 17, 2020

The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give...

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How to Decide on a Niche to Focus on in Your Business
June 19, 2020

In my podcast Brand Tuned, Successful Brand, Successful Business, Ronnie Fox discussed how focusing on the right niche led to success in his long and illustrious career.

He mentioned that he decided to specialise in a...

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How to Decide If A Name Is Too Risky For Your Business
June 15, 2022

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited...

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How to Consider What Your Purpose is
October 4, 2020

Business has changed radically since 1962 when Milton Freidman wrote in Capitalism and Freedom, that there is “one and only one social responsibility of business – to use its resources and engage in...

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How To Brand Using Trademarks Strategically
October 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be...

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How to Add Value To Your Business Using the Right Brand and IP Strategy
April 26, 2020

It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to...

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How Not to Brand Your Business in the 21st century
June 5, 2020

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet...

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How Brands Grow – A book by Byron Sharp
June 12, 2020

Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to...

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How Anglian Water Became the UK’s Best Place to Work
March 13, 2020

It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well,...

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Exciting News at Azrights
February 27, 2020

For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new...

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Every Successful Business Starts With Successful Branding
October 17, 2020

Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get...

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