The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
The name is a key part of your brand identity. It’s possibly the most important decision you will ever...
In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.
There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to...
As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive.
A generic identifier such as the colour yellow for Cheerios or a name...
Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the book ...
As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business.
I’ll start by looking at law firm differentiation today and will...
Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on...
The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of...
Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.
It frustrates me that people turn to me when...
People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years.
This is rarely thought through in detail as there is a dearth of...
If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success.
In my case, I wish my podcast had more than 10,000 downloads, but...
The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The impact of Brexit will soon be felt in every sphere of our lives in...
When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards. Needless to say, life got in...
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